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Culture Vultures takes a look into our latest work.shop.play arts and attractions research.

The return of the arts has been greatly anticipated, with many looking forward to opportunities to enjoy, learn, and spend time with the ones they love.

Our presentation discusses what consumers are talking about in relation to the arts, and what brands and advertisers should be aware of when talking to these audiences. There has never been more demand for the arts as we start to get back to normality – it has become clear that the arts are not only for our enjoyment but a fundamental part of our way of life.

escape the everyday

The findings reveal that 85% of the people we surveyed said they have missed going to the arts, with 27% planning to go the arts more post pandemic.

85%

missed the arts

immersive experiences

We spoke about the rise of immersive experiences in last year’s report. This interest has continued to grow with many eager to return to concerts and festivals. 36% said they are planning to go to concerts or musical festivals when restrictions ease, and 74% of 18-24s said they have seen concerts/festivals advertised that they would like to go to.

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