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Helping you keep up with the ever-growing and evolving Fashion & Beauty industry and its consumers.

Urban Style tries to make that easier by delivering insight into the attitudes and behaviours of key fashion and beauty audiences among UK urbanites – building on our previous research studies.

the study

It provides a glimpse into their shopping habits, preferred trends and sources of inspiration – all while identifying effective opportunities where they can be reached and influenced.

Using our award-winning 11,000-strong work.shop.play. community panel, we were able to delve deep into the urban audiences’ motivations and behaviours, bringing data gathered from over 3,000 individuals, across three surveys.

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insight tools

insight tools

We invest heavily in our own insight tools and audience research to drive a better understanding of how advertising on our media will generate maximum value for advertisers.

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research studies

research studies

Key research projects covering audiences and their behaviours, we are continually forging ahead in our field to make sure we have the most up to date and insightful research possible.

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case studies

case studies

Proof that it works. We have a range of case studies showcasing how effective our media is at reaching target audiences.

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