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At Global, we invest heavily in our own insight tools to drive a better understanding of how advertising on our media will generate maximum value for advertisers.

Find out more about each platform by exploring the sections below.

our insight tools

work.shop.play

work.shop.play

A one stop shop for audience insight, providing free and unrestricted access to the insights from our online urban audience community of over 10,000 members.

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creative testing

creative testing

Trialling the creative elements of your advertising campaign with consumers to understand which parts resonate.

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audience one

audience one

Global’s in-house digital listening insight platform.

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campaign effectiveness study

campaign effectiveness study

Examine the success of your campaign against the objectives and a number of other metrics.

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explore insight

research studies

research studies

Key research projects covering audiences and their behaviours, we are continually forging ahead in our field to make sure we have the most up to date and insightful research possible.

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case studies

case studies

Proof that it works. We have a range of case studies showcasing how effective our media is at reaching target audiences.

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audiences

audiences

At home, on the move, at scale.

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careers.

careers.

careers.

careers.

Working at Global isn’t just a job – it’s an experience.

global careers