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We care about our audiences and their daily routines outside of the home; the journeys they make, when and where they make them, and how to engage with them on the move.

Using data, we help our clients and agencies communicate effectively with their target audiences and improve their ROI by delivering the right message, in the right place, at the right time.

abi

At Global we’ve built an exclusive proprietary insight tool, developed for the London Underground ecosystem – Abi (audience behavioural insights).

Our data partnership with Telefónica is unique in outdoor advertising, and bespoke to the London Underground. Our dashboard provides us with an analytics tool that consolidates and visualises mobile data from o2 mobile devices.

abi provides

mass scale

mass scale

We have access data measuring the movement and behaviours of more than one million devices

actual behaviour

actual behaviour

our data is real and not based on claims and forecasts e.g. travel patterns, web/app behaviours, home and work location

data flexibility

data flexibility

We’re able to analyse data on a granular level and identify audiences from a station, journey and time perspective

allowing us to

optimise - global
Optimise

Inventory by audience, location, and time

strength - global
Stengthen

Audience segmentation for outer stations

target - global
Target

International visitors by pin-pointing international roaming

explore insight

insight tools

insight tools

We invest heavily in our own insight tools and audience research to drive a better understanding of how advertising on our media will generate maximum value for advertisers.

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research studies

research studies

Key research projects covering audiences and their behaviours, we are continually forging ahead in our field to make sure we have the most up to date and insightful research possible.

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case studies

case studies

Proof that it works. We have a range of case studies showcasing how effective our media is at reaching target audiences.

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careers.

careers.

careers.

careers.

Working at Global isn’t just a job – it’s an experience.

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