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The UK’s third largest commercial radio brand

Second only to Heart and Capital, Smooth is the UK’s largest adult contemporary radio brand, playing a relaxing mix of music from iconic artists across the years, broadcasting nationally. Presenters include Kate Garraway, Myleene Klass and Tina Hobley.

audience

Smooth is for those who love to be busy but also need to unwind sometimes in an oasis of calm. Playing a Relaxing Music Mix, Smooth offers a place to kick back and indulge.

5.7m

weekly UK listeners

demographics

The majority of the Smooth audience are female at 56%

ABC1 adults make up 50% of Smooth’s audience

45% of Smooth listeners are aged 55+

digital monthly

1.8m

unique users

3.9m

video views

10.7m

social reach

radio

On FM in almost every location across the UK, nationally on DAB on Smooth extra, and worldwide on Global Player, Smooth is one of the UK’s biggest commercial radio station.

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