Global, the Media & Entertainment Group has signed a major advertising deal with Nexus, operator of the Tyne and Wear Metro, following a competitive tender pitch.
The new agreement sees Global appointed as the exclusive outdoor advertising partner across Metro’s 60 stations – including four of the major city centre stations in Newcastle, Central, Monument, St James and Haymarket – which attract an annual footfall of over 36 million passengers.
Metro is the second-largest of the four metro systems in the UK after the London Underground including the DLR. Global now holds the outdoor advertising contracts for each of the Metro systems – London Underground, Merseyrail, Glasgow Subway and the Tyne and Wear Metro.
With a significant capital investment, Global will add 30 new premium digital displays at the largest stations. The new deal will also see Global work with Nexus to help advertisers understand audience behaviours on the Metro network.
The contract also extends to include 21 large format roadside sites previously managed by JCDecaux.
Metro Services Director, Chris Carson, said: “I’m delighted that we are working together with Global on our outdoor advertising contract. The new digital display screens will be an exciting development to our stations and will really add to the Metro customer experience.
“The Tyne and Wear Metro carries more than 36 million passengers a year, so our stations provide hugely attractive environments for brands to execute their advertising campaigns.
“Full motion screens give our key stations a modern look and feel, creating world class station environments that surprise and delight customers. Effective advertising also generates vital revenue that we invest back into our services. I am looking forward to seeing some really exciting outdoor campaigns using this new technology on Metro.”
“This is a fantastic result enhancing our ever-expanding digital estate and transport portfolio. This partnership with Nexus promises to create new and innovative opportunities for advertisers. We’re looking forward to working alongside our partner Nexus and advertisers to launch dynamic outdoor campaigns across one of the UK’s most creative cities!”
Mike Gordon, Chief Commercial Officer at Global
The new deal continues Global’s recent success in winning prestigious contracts. Recently Global launched its digital Gateway product at Manchester Victoria station in July. Two full-motion HD screens are now strategically situated at the major termini and interchange station, which has over 8.2m annual commuters.