Global is committed to providing outstanding customer service for our clients. We operate to the very highest standards, ensuring our ads are placed within brand safe environments, of premium brands.
Global and DAX have been independently verified for brand safety by the DTSG and TAG, and are accredited by the IAB Gold Standard 2.0 across all digital content.
APPROPRIATE / INAPPROPRIATE SCHEDULES
In compliance with the TAG certified brand safety policies, Global manually vets and categorises all partners before acceptance into DAX, ensuring their content is appropriate for advertisers. DAX partners are premium brands, with established reputations, grounded in strong values, credibility and trust.
We maintain comprehensive publisher lists that are updated monthly. The inclusion list is subject to spot-checking to ensure that quality is maintained. We also adhere to specific category block lists, as specified by clients, and monitor where ads are delivered via a combination of in-house and 3rd party tools. Global owned and operated properties are monitored using in-house tools which flag and exclude inappropriate content from carrying advertising.
DAX audio also adheres to the following guidelines:
1.Radio content: All radio stations are subject to the same strict broadcast regulations when accessed via digital audio and DAX.
2. Streaming content: Ads placed with streaming partners are delivered in licensed artist content. DAX advertising does not appear within any UCG environments.
The content categories listed below are prohibited across Global and DAX.
• Offensive Language
• Hate Speech
• Illegal drugs
• Unlicensed music content
When submitting content to a podcast platform, the podcast producer must categorise their content as explicit if it contains any contentious material.
Our podcast partners are obligated to check content before it goes live on their platforms and approve whether it is elligible for ads.
The DAX team conduct spot checks on the podcasts that are included in each category as an additional check to remove any content deemed unsuitable.