{"id":2711,"date":"2022-06-21T08:36:31","date_gmt":"2022-06-21T08:36:31","guid":{"rendered":"https:\/\/global.com\/nl\/whitepaper-adverteren-zomer\/"},"modified":"2022-07-05T10:39:10","modified_gmt":"2022-07-05T10:39:10","slug":"advertising-effectively-in-the-summer","status":"publish","type":"post","link":"https:\/\/global.com\/nl\/advertising-effectively-in-the-summer\/?lang=en-gb","title":{"rendered":"Advertising effectively in the summer"},"content":{"rendered":"<p><strong>Advertisers spend less on media in the summer, while 57% of Dutch vacationers opt for a holiday in their own country. How do you ensure that you advertise effectively during this period? Global has, in collaboration with MeMo\u00b2, conducted research into the outdoor behaviour of consumers in the months of June, July and August.<\/strong><\/p>\n<p>We can conclude from the research that consumers are eager to go outside. For example, it appears that 87% of the Netherlands is outside for more than 3 hours a day. Compared to the winter months, this is 1.5 times as much. When the consumer is outside, they often visit the park (60%), the beach (43%), swimming pool (32%) or the shopping centre (31%).<\/p>\n<p><strong>The right content in the right context<\/strong><br \/>\nWhen consumers encounter contextually relevant advertisements that respond to hook-up moments, you see on average a 12% increase in the effectiveness of a campaign. The research shows that if you, as an advertiser, respond to the summer period with (D)OOH, this can even contribute to a growth of 19%.<\/p>\n<p>Do you want to know more about this research?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers spend less on media in the summer, while 57% of Dutch vacationers opt for a holiday in their own country. How&#8230;<\/p>\n","protected":false},"author":19,"featured_media":2150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising effectively in the summer - Global Nederland<\/title>\n<meta name=\"description\" content=\"Global heeft in samenwerking met MeMo\u00b2 onderzoek gedaan naar het buitengedrag van de consument in de maanden juni, juli augustus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/global.com\/nl\/advertising-effectively-in-the-summer\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising effectively in the summer - 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