{"id":4423,"date":"2023-03-21T10:53:27","date_gmt":"2023-03-21T10:53:27","guid":{"rendered":"https:\/\/global.com\/nl\/?p=4423"},"modified":"2023-03-21T17:13:41","modified_gmt":"2023-03-21T17:13:41","slug":"eerste-campagnes-op-ns","status":"publish","type":"post","link":"https:\/\/global.com\/nl\/eerste-campagnes-op-ns\/","title":{"rendered":"Laat je inspireren: de eerste campagnes op ons NS-netwerk"},"content":{"rendered":"

We zijn inmiddels ruim een maand onderweg met de exclusieve exploitatie van de digitale reclameschermen op NS-stations. Hoog tijd om terug te kijken naar onze eerste partners op ons NS-netwerk.<\/span><\/b>\u00a0<\/span><\/p>\n

Adverteerders zetten het NS-netwerk vaak in om specifieke doelgroepen te bereiken. Deze, vaak jongere en\/of licht TV-consumerende, doelgroepen zijn lastig om via andere media te bereiken. Hierin biedt het NS-netwerk uitkomst, wanneer het aanvullend op andere media of stand-alone wordt ingezet.\u00a0<\/span>\u00a0<\/span><\/p>\n

Frequente treinreizigers (13+ jaar) zijn significant vaker lichte televisiekijkers of radioluisteraars. Bovendien is 65% van de treinreizigers 34 jaar of jonger en besteden zij gemiddeld een aanzienlijke tijdsduur (7 minuten) op het station.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

\"\"Dit wordt ook onderschreven door <\/span><\/span>Joris Steenvoorden<\/span><\/span><\/a> \u2013 mediamanager bij <\/span><\/span>T-Mobile<\/span><\/span>: <\/span><\/span>\u201cDe inzet van het Global NS-netwerk had een positieve bijdrage aan een vliegende start van de T-Mobile <\/span>GoGoGo<\/span> Deals! Doordat veel forenzen en jongeren met de trein reizen wordt er een brede doelgroep bereikt op drukke locaties.\u201d<\/span><\/span>\u00a0<\/span>\u00a0<\/em><\/span><\/p>\n

\"\"<\/p>\n

Daarnaast benadrukt hij het positieve effect van de Groot Formaat schermen op de stations: <\/span><\/span>\u201cDe Digital Groot Formaat <\/span>screens<\/span> z<\/span>etten we in <\/span>voor echte opvallende impact d.m.v. full motion video\u2019s. Met de inzet van h<\/span>et NS-netwerk kan T-Mobile weer de moeilijk te bereiken jonge lichte Tv-kijker bereiken op verschillende momenten van de dag, al met al een waardevolle toevoeging aan de media mix!\u201d<\/span><\/span>\u00a0<\/span><\/em><\/p>\n

\"\"<\/p>\n

Paul <\/span>Klaessen<\/span><\/span><\/a> \u2013 Hoofd Arbeidsmarktcommunicatie <\/span><\/span>Ministerie van Defensie<\/span> <\/span>ziet hetzelfde<\/span>: <\/span><\/span>\u201cVoor Defensie is het digitale NS-netwerk van Global een zeer relevante toevoeging aan de <\/span>mediamix<\/span>.<\/span> Door de inzet van deze objecten kunnen we de zichtbaarheid van Defensie binnen het OV, een relevante omgeving voor de wervingsdoelgroep (jongeren 17-34 jaar), vergroten.\u201d<\/span><\/span><\/em>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Een ander potentieel voordeel is natuurlijk de aanwezigheid van winkels op de NS-stations.\u00a0<\/span>\u00a0<\/span><\/p>\n

Natasja Hoekstra-Looijenstein<\/a> \u2013 Broadcast Director bij OMD, het mediabureau van <\/span>Rockstar (Pepsico) zegt hierover: <\/span>We zagen hier vooral een hele mooie fit met het merk Rockstar, niet alleen qua bereiken van de juiste doelgroep, maar ook door de beschikbaarheid van het product op de stations. Rockstar is al eerder zichtbaar geweest op de NS schermen, het is heel prettig dat we nu het gehele netwerk in kunnen zetten bij een partner waar we een fijne samenwerking mee hebben.\u201d<\/span><\/i>\u00a0<\/span><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

We zijn inmiddels ruim een maand onderweg met de exclusieve exploitatie van de digitale reclameschermen op NS-stations. Hoog tijd om terug te…<\/p>\n","protected":false},"author":19,"featured_media":4459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"\nLaat je inspireren: de eerste campagnes op ons NS-netwerk - Global Nederland<\/title>\n<meta name=\"description\" content=\"Wij vroegen de eerste adverteerder op ons NS netwerk wat de voornaamste reden was op hierop te adverteren. 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