{"id":4610,"date":"2023-05-05T07:46:39","date_gmt":"2023-05-05T07:46:39","guid":{"rendered":"https:\/\/global.com\/nl\/?p=4610"},"modified":"2023-05-05T08:00:41","modified_gmt":"2023-05-05T08:00:41","slug":"de-kracht-van-gezien-worden","status":"publish","type":"post","link":"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/","title":{"rendered":"De kracht van gezien worden"},"content":{"rendered":"<p>Tijdens International Women\u2019s Day gaf Equals 80 vrouwelijke rolmodellen een individueel podium in het straatbeeld van Den Haag. Elke vrouw werd afgebeeld op een poster op een specifieke locatie in het kader van \u201cJe kan niet worden wat je niet ziet\u201d. Hiermee wilde Equals jonge vrouwen inspireren dat het juist wel mogelijk is om als vrouw succesvol te ondernemen.<\/p>\n<p>Vanuit die gedachte was, naast het cre\u00ebren van een hoge zichtbaarheid, het essentieel om fysiek aanwezig te zijn in het straatbeeld. Door o.a. deze creatieve manier van het inzetten van Out-of-Home heeft de campagne een grote impact gemaakt en wordt hierdoor vervolgd. Equals zet volgend jaar in met een grotere selectie aan rolmodellen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4613 size-large\" src=\"https:\/\/global.com\/nl\/wp-content\/uploads\/2023\/05\/Equals-abri-DenHaag-wk10-DA-116-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/global.com\/nl\/wp-content\/uploads\/2023\/05\/Equals-abri-DenHaag-wk10-DA-116-1024x683.jpg 1024w, https:\/\/global.com\/nl\/wp-content\/uploads\/2023\/05\/Equals-abri-DenHaag-wk10-DA-116-300x200.jpg 300w, https:\/\/global.com\/nl\/wp-content\/uploads\/2023\/05\/Equals-abri-DenHaag-wk10-DA-116-768x512.jpg 768w, https:\/\/global.com\/nl\/wp-content\/uploads\/2023\/05\/Equals-abri-DenHaag-wk10-DA-116-1536x1024.jpg 1536w, https:\/\/global.com\/nl\/wp-content\/uploads\/2023\/05\/Equals-abri-DenHaag-wk10-DA-116-scaled.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tijdens International Women\u2019s Day gaf Equals 80 vrouwelijke rolmodellen een individueel podium in het straatbeeld van Den Haag. Elke vrouw werd afgebeeld&#8230;<\/p>\n","protected":false},"author":19,"featured_media":4611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De kracht van gezien worden - Global Nederland<\/title>\n<meta name=\"description\" content=\"%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De kracht van gezien worden - Global Nederland\" \/>\n<meta property=\"og:description\" content=\"%\" \/>\n<meta property=\"og:url\" content=\"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/\" \/>\n<meta property=\"og:site_name\" content=\"Global Nederland\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-05T07:46:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-05T08:00:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/global.com\/nl\/wp-content\/uploads\/2023\/05\/Equals-abri-DenHaag-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1613\" \/>\n\t<meta property=\"og:image:height\" content=\"1075\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emma Berndt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GlobalNL\" \/>\n<meta name=\"twitter:site\" content=\"@GlobalNL\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emma Berndt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/\"},\"author\":{\"name\":\"Emma Berndt\",\"@id\":\"https:\/\/global.com\/nl\/#\/schema\/person\/138a84d316df16ad734dd3c50ec623ab\"},\"headline\":\"De kracht van gezien worden\",\"datePublished\":\"2023-05-05T07:46:39+00:00\",\"dateModified\":\"2023-05-05T08:00:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/\"},\"wordCount\":119,\"publisher\":{\"@id\":\"https:\/\/global.com\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/global.com\/nl\/wp-content\/uploads\/2023\/05\/Equals-abri-DenHaag-scaled-1.jpg\",\"articleSection\":[\"Geen onderdeel van een categorie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/\",\"url\":\"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/\",\"name\":\"De kracht van gezien worden - Global Nederland\",\"isPartOf\":{\"@id\":\"https:\/\/global.com\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/global.com\/nl\/wp-content\/uploads\/2023\/05\/Equals-abri-DenHaag-scaled-1.jpg\",\"datePublished\":\"2023-05-05T07:46:39+00:00\",\"dateModified\":\"2023-05-05T08:00:41+00:00\",\"description\":\"%\",\"breadcrumb\":{\"@id\":\"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/#primaryimage\",\"url\":\"https:\/\/global.com\/nl\/wp-content\/uploads\/2023\/05\/Equals-abri-DenHaag-scaled-1.jpg\",\"contentUrl\":\"https:\/\/global.com\/nl\/wp-content\/uploads\/2023\/05\/Equals-abri-DenHaag-scaled-1.jpg\",\"width\":1613,\"height\":1075},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/global.com\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De kracht van gezien worden\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/global.com\/nl\/#website\",\"url\":\"https:\/\/global.com\/nl\/\",\"name\":\"Global Nederland\",\"description\":\"Making everyone&#039;s day brighter\",\"publisher\":{\"@id\":\"https:\/\/global.com\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/global.com\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/global.com\/nl\/#organization\",\"name\":\"Global Media & Entertainment\",\"url\":\"https:\/\/global.com\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/global.com\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/global.com\/nl\/wp-content\/uploads\/2022\/03\/Global-Logo-RGB-scaled.jpg\",\"contentUrl\":\"https:\/\/global.com\/nl\/wp-content\/uploads\/2022\/03\/Global-Logo-RGB-scaled.jpg\",\"width\":1388,\"height\":2048,\"caption\":\"Global Media & Entertainment\"},\"image\":{\"@id\":\"https:\/\/global.com\/nl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/GlobalNL\",\"https:\/\/www.instagram.com\/globalnl\/\",\"https:\/\/www.linkedin.com\/company\/globalnetherlands\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/global.com\/nl\/#\/schema\/person\/138a84d316df16ad734dd3c50ec623ab\",\"name\":\"Emma Berndt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/global.com\/nl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1b8feb64b675ccade82b3f19fd5a45abc24abb1b2eba40b5f0f2f3616ced3dc4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1b8feb64b675ccade82b3f19fd5a45abc24abb1b2eba40b5f0f2f3616ced3dc4?s=96&d=mm&r=g\",\"caption\":\"Emma Berndt\"},\"url\":\"https:\/\/global.com\/nl\/author\/emma-berndtglobal-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"De kracht van gezien worden - Global Nederland","description":"%","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/","og_locale":"nl_NL","og_type":"article","og_title":"De kracht van gezien worden - Global Nederland","og_description":"%","og_url":"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/","og_site_name":"Global Nederland","article_published_time":"2023-05-05T07:46:39+00:00","article_modified_time":"2023-05-05T08:00:41+00:00","og_image":[{"width":1613,"height":1075,"url":"https:\/\/global.com\/nl\/wp-content\/uploads\/2023\/05\/Equals-abri-DenHaag-scaled-1.jpg","type":"image\/jpeg"}],"author":"Emma Berndt","twitter_card":"summary_large_image","twitter_creator":"@GlobalNL","twitter_site":"@GlobalNL","twitter_misc":{"Geschreven door":"Emma Berndt","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/#article","isPartOf":{"@id":"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/"},"author":{"name":"Emma Berndt","@id":"https:\/\/global.com\/nl\/#\/schema\/person\/138a84d316df16ad734dd3c50ec623ab"},"headline":"De kracht van gezien worden","datePublished":"2023-05-05T07:46:39+00:00","dateModified":"2023-05-05T08:00:41+00:00","mainEntityOfPage":{"@id":"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/"},"wordCount":119,"publisher":{"@id":"https:\/\/global.com\/nl\/#organization"},"image":{"@id":"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/#primaryimage"},"thumbnailUrl":"https:\/\/global.com\/nl\/wp-content\/uploads\/2023\/05\/Equals-abri-DenHaag-scaled-1.jpg","articleSection":["Geen onderdeel van een categorie"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/","url":"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/","name":"De kracht van gezien worden - Global Nederland","isPartOf":{"@id":"https:\/\/global.com\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/#primaryimage"},"image":{"@id":"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/#primaryimage"},"thumbnailUrl":"https:\/\/global.com\/nl\/wp-content\/uploads\/2023\/05\/Equals-abri-DenHaag-scaled-1.jpg","datePublished":"2023-05-05T07:46:39+00:00","dateModified":"2023-05-05T08:00:41+00:00","description":"%","breadcrumb":{"@id":"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/#primaryimage","url":"https:\/\/global.com\/nl\/wp-content\/uploads\/2023\/05\/Equals-abri-DenHaag-scaled-1.jpg","contentUrl":"https:\/\/global.com\/nl\/wp-content\/uploads\/2023\/05\/Equals-abri-DenHaag-scaled-1.jpg","width":1613,"height":1075},{"@type":"BreadcrumbList","@id":"https:\/\/global.com\/nl\/de-kracht-van-gezien-worden\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/global.com\/nl\/"},{"@type":"ListItem","position":2,"name":"De kracht van gezien worden"}]},{"@type":"WebSite","@id":"https:\/\/global.com\/nl\/#website","url":"https:\/\/global.com\/nl\/","name":"Global Nederland","description":"Making everyone&#039;s day brighter","publisher":{"@id":"https:\/\/global.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/global.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/global.com\/nl\/#organization","name":"Global Media & Entertainment","url":"https:\/\/global.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/global.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/global.com\/nl\/wp-content\/uploads\/2022\/03\/Global-Logo-RGB-scaled.jpg","contentUrl":"https:\/\/global.com\/nl\/wp-content\/uploads\/2022\/03\/Global-Logo-RGB-scaled.jpg","width":1388,"height":2048,"caption":"Global Media & Entertainment"},"image":{"@id":"https:\/\/global.com\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/GlobalNL","https:\/\/www.instagram.com\/globalnl\/","https:\/\/www.linkedin.com\/company\/globalnetherlands"]},{"@type":"Person","@id":"https:\/\/global.com\/nl\/#\/schema\/person\/138a84d316df16ad734dd3c50ec623ab","name":"Emma Berndt","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/global.com\/nl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1b8feb64b675ccade82b3f19fd5a45abc24abb1b2eba40b5f0f2f3616ced3dc4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1b8feb64b675ccade82b3f19fd5a45abc24abb1b2eba40b5f0f2f3616ced3dc4?s=96&d=mm&r=g","caption":"Emma Berndt"},"url":"https:\/\/global.com\/nl\/author\/emma-berndtglobal-com\/"}]}},"_links":{"self":[{"href":"https:\/\/global.com\/nl\/wp-json\/wp\/v2\/posts\/4610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/global.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/global.com\/nl\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/global.com\/nl\/wp-json\/wp\/v2\/comments?post=4610"}],"version-history":[{"count":2,"href":"https:\/\/global.com\/nl\/wp-json\/wp\/v2\/posts\/4610\/revisions"}],"predecessor-version":[{"id":4616,"href":"https:\/\/global.com\/nl\/wp-json\/wp\/v2\/posts\/4610\/revisions\/4616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global.com\/nl\/wp-json\/wp\/v2\/media\/4611"}],"wp:attachment":[{"href":"https:\/\/global.com\/nl\/wp-json\/wp\/v2\/media?parent=4610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global.com\/nl\/wp-json\/wp\/v2\/categories?post=4610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global.com\/nl\/wp-json\/wp\/v2\/tags?post=4610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}