{"id":5135,"date":"2023-10-23T10:17:24","date_gmt":"2023-10-23T10:17:24","guid":{"rendered":"https:\/\/global.com\/nl\/?p=5135"},"modified":"2023-11-27T08:07:21","modified_gmt":"2023-11-27T08:07:21","slug":"global-media-entertainment-boekt-eerste-successen-met-b-corp-propositie","status":"publish","type":"post","link":"https:\/\/global.com\/nl\/global-media-entertainment-boekt-eerste-successen-met-b-corp-propositie\/","title":{"rendered":"Global Media &#038; Entertainment boekt eerste successen met B Corp Propositie"},"content":{"rendered":"<p><strong>Global Media &amp; Entertainment lanceerde deze zomer als eerste nationale media-exploitant de unieke propositie voor B Corp gecertificeerde bedrijven. Global biedt deze bedrijven een exclusief aangepast tarief met kortingen oplopend tot 75%, om de impact van deze bedrijven te versnellen. \u00a0Buiten de grote B Corp gecertificeerde bedrijven, wordt het hierdoor voor kleinere B Corp ondernemingen ook mogelijk om (Digital) Out of Home toe te voegen aan hun mediamix. De eerste B Corp organisaties hebben al gebruikgemaakt van deze nieuwe propositie, waaronder: <\/strong><strong>Na\u00eff, Dopper, Zonnebloem, WWF, Natuurhuisje en Tony Chocolonely. <\/strong><\/p>\n<p>Deze bedrijven zetten zich volledig in voor een betere en duurzame wereld. Door middel van deze propositie hoopt Global een extensie te zijn van deze missie. Uit onderzoek blijkt dat (Digital) Out of Home (DOOH) <a href=\"https:\/\/idooh.media\/\">het milieuvriendelijkste reclamemedium<\/a> is en dat wordt op prijs gesteld.<\/p>\n<p><em>\u201cBij Tony\u2019s Chocolonely streven we naar gelijkheid, we zijn daarom erg blij dat Global de mogelijkheid geeft aan B corps om zichzelf via hun schermen te presenteren aan Nederland. Door dit initiatief van Global wordt het inzetten van out of home ook toegankelijk voor B corpmerken met minder grote budgetten waardoor meer Nederlanders geconfronteerd worden met B corp merken en het straatbeeld op NS-stations diverser wordt\u201d <\/em><strong>aldus Tony Chocolonely.<\/strong><\/p>\n<p>B Corps die eerder niet voor (D)OOH kozen hebben vanwege deze propositie het medium opnieuw leren kennen en gekozen om (D)OOH in te zetten om hun boodschap te verspreiden. \u201c<em>Met deze propositie werd het voor ons aantrekkelijker en makkelijker om Out-of-Home in onze communicatiemix te gebruiken\u201d<strong> aldus Zonnenbloem . <\/strong><\/em><strong>\u00a0<\/strong><\/p>\n<p>In de komende jaren investeert Global verder om de verduurzaming van het medium te stimuleren. Waarbij deze propositie de betrokkenheid van B Corp bedrijven verstrekt bij het streven naar een duurzamere toekomst.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/global.com\/nl\/adverteren\/b-corp-propositie\/\">BEKIJK HIER DE B CORP PROPOSITIE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global Media &amp; Entertainment lanceerde deze zomer als eerste nationale media-exploitant de unieke propositie voor B Corp gecertificeerde bedrijven. Global biedt deze&#8230;<\/p>\n","protected":false},"author":6,"featured_media":5136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global Media &amp; Entertainment boekt eerste successen met B Corp Propositie - Global Nederland<\/title>\n<meta name=\"description\" content=\"%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/global.com\/nl\/global-media-entertainment-boekt-eerste-successen-met-b-corp-propositie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Media &amp; 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