{"id":6055,"date":"2024-02-05T20:07:52","date_gmt":"2024-02-05T20:07:52","guid":{"rendered":"https:\/\/global.com\/nl\/?p=6055"},"modified":"2024-02-12T16:02:36","modified_gmt":"2024-02-12T16:02:36","slug":"schrijf-je-in-voor-de-global-academy","status":"publish","type":"post","link":"https:\/\/global.com\/nl\/schrijf-je-in-voor-de-global-academy\/","title":{"rendered":"Schrijf je in voor de Global Academy &#8211; Wintercourse"},"content":{"rendered":"<p class=\"p2\"><span class=\"intro\"><b>Na een succesvolle editie van de Global Academy afgelopen zomer gaan wij door \u00e9n dit keer met de wintercourse editie. De Global Academy is voor starters in het mediavak die werkzaam zijn bij adverteerder of bureau en alles moeten en willen weten over het (Digital) Out-of-Home landschap (0-3 jaar ervaring). \u00a0<\/b><\/span><\/p>\n<h3 class=\"p4\"><b>programma<\/b><\/h3>\n<p class=\"p2\">Gedurende drie dagen zullen experts uit het vak je meenemen in drie verschillende onderwerpen: het Out-of-Home landschap, Digital Out-of-Home, Retail Media en BRO Next. Elke week duiken we dieper in op deze onderwerpen en leren we je alle ins en outs.<\/p>\n<h3 class=\"p2\"><b>waar en wanneer? <\/b><\/h3>\n<p class=\"p2\">De Global Academy vindt plaats op 13, 20, 27 maart op het vernieuwde kantoor van Global. Het programma duurt van 14:30 tot 16:30 uur.<\/p>\n<p class=\"p4\"><b>dag 1\u00a0 | 13 maart <\/b><\/p>\n<p class=\"p4\"><b>Het Out-of-Home landschap &amp; Effectmeting <\/b><\/p>\n<p class=\"p2\">Ontdek de eindeloze mogelijkheden van dit massamedium.<\/p>\n<p class=\"p2\">De volgende onderwerpen zullen behandeld worden:<\/p>\n<ul>\n<li class=\"p2\">Wat is buitenreclame?<\/li>\n<li class=\"p2\">Welke exploitanten zijn er?<\/li>\n<li class=\"p2\">Waar bevinden de objecten zich?<\/li>\n<li class=\"p2\">Concessies: hoe is Nederland opgebouwd?<\/li>\n<li class=\"p2\">Hoe wordt het bereik van je campagne opgebouwd?<\/li>\n<li class=\"p2\">Hoe zorg je voor een goede spreiding?<\/li>\n<li class=\"p2\">Hoe meet je het effect van de campagne?<\/li>\n<li class=\"p2\">Wat is de impact van creatie op de effectiviteit van de campagne?<\/li>\n<li class=\"p2\">Wat zijn de do\u2019s en don\u2019ts op het gebied van creatie op buitenreclame?<\/li>\n<\/ul>\n<p class=\"p4\"><b>Dag 2 | 20 maart <\/b><\/p>\n<p class=\"p4\"><b>Digital Out of Home &amp; Retail Media <\/b><\/p>\n<p class=\"p2\">We verkennen de wereld van Digital Out-of-Home. De volgende onderwerpen zullen deze dag behandeld worden:<\/p>\n<ul>\n<li class=\"p2\">Waar staan de digitale objecten<\/li>\n<li class=\"p2\">Welke ontwikkelingen hebben er de afgelopen 5 jaar plaatsgevonden?<\/li>\n<li class=\"p2\">Hoe plan je een Digital Out-of-Home campagne?<\/li>\n<li class=\"p2\">Hoe maak je optimaal gebruik van de knoppen waar je aan kan draaien?<\/li>\n<li class=\"p2\">Hoe zet je het medium effectief in?<\/li>\n<li class=\"p2\">Hoe zet je Digital Out-of-Home in met andere kanalen?<\/li>\n<li class=\"p2\">Wat is Retail Media?<\/li>\n<li class=\"p2\">Hoe pas je Digital Out-of-Home toe in een retail omgeving?<\/li>\n<\/ul>\n<p class=\"p4\"><b>Dag 3 | 27 maart <\/b><\/p>\n<p class=\"p4\"><b>BRO Next <\/b><\/p>\n<p class=\"p2\">Deze dag staat geheel in het teken van BRO Next. Wat kan je verwachten?<\/p>\n<ul>\n<li class=\"p2\">Wat is BRO Next?<\/li>\n<li class=\"p2\">Wat meet het BRO Next?<\/li>\n<li class=\"p2\">Wat is bereik? Wat is een contact?<\/li>\n<li class=\"p2\">Wat is verplaatsingsgedrag?<\/li>\n<li class=\"p2\">Hoe werkt de planningstool?<\/li>\n<\/ul>\n<p class=\"p2\"><a class=\"button\" href=\"https:\/\/www.eventbrite.nl\/e\/811237933497?aff=oddtdtcreator\">Meld je aan! <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na een succesvolle editie van de Global Academy afgelopen zomer gaan wij door \u00e9n dit keer met de wintercourse editie. De Global&#8230;<\/p>\n","protected":false},"author":6,"featured_media":6069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Schrijf je in voor de Global Academy - Wintercourse - Global Nederland<\/title>\n<meta name=\"description\" content=\"%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/global.com\/nl\/schrijf-je-in-voor-de-global-academy\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schrijf je in voor de Global Academy - Wintercourse - Global Nederland\" \/>\n<meta property=\"og:description\" content=\"%\" \/>\n<meta property=\"og:url\" content=\"https:\/\/global.com\/nl\/schrijf-je-in-voor-de-global-academy\/\" \/>\n<meta property=\"og:site_name\" content=\"Global Nederland\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-05T20:07:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-12T16:02:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/global.com\/nl\/wp-content\/uploads\/2024\/02\/Global_DenHaag_wintercourse-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Suzanne Ketelaar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GlobalNL\" \/>\n<meta name=\"twitter:site\" content=\"@GlobalNL\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Suzanne Ketelaar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/global.com\/nl\/schrijf-je-in-voor-de-global-academy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/global.com\/nl\/schrijf-je-in-voor-de-global-academy\/\"},\"author\":{\"name\":\"Suzanne Ketelaar\",\"@id\":\"https:\/\/global.com\/nl\/#\/schema\/person\/23f2077966cbc1a3be8ed8c54f93b9a8\"},\"headline\":\"Schrijf je in voor de Global Academy &#8211; 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