{"id":6797,"date":"2024-05-02T14:11:24","date_gmt":"2024-05-02T14:11:24","guid":{"rendered":"https:\/\/global.com\/nl\/?p=6797"},"modified":"2024-05-02T14:11:24","modified_gmt":"2024-05-02T14:11:24","slug":"dit-zijn-de-winnaars-van-de-your-craft-dooh-design-challenge-2024","status":"publish","type":"post","link":"https:\/\/global.com\/nl\/dit-zijn-de-winnaars-van-de-your-craft-dooh-design-challenge-2024\/","title":{"rendered":"Dit zijn de winnaars van de Your Craft DOOH-design challenge 2024"},"content":{"rendered":"

Global en RA*W hebben afgelopen donderdag op het kantoor van Global de winnaars bekend gemaakt van de\u00a0Your Craft<\/em>\u00a0DOOH-design challenge. Deze samenwerking, waarvoor meer dan 90 deelnemers zich hadden aangemeld, bood jong talent de kans om een innovatieve Digital Out-of-Home campagne te ontwikkelen voor op het netwerk van Global.<\/strong><\/p>\n

 <\/p>\n

Lois Weeber<\/a><\/strong>, bestuurslid van RA*W:\u00a0<\/strong>“Het thema van dit jaar moest de deelnemers aanmoedigen om te denken vanuit hun craft en de grenzen van het medium op te zoeken. Dit heeft geleid tot verschillende perspectieven en verrassende creaties. Vanuit RA*W vinden we het belangrijk om jong talent te ondersteunen en door samen te werken met Global kunnen we de zichtbaarheid van deze doelgroep vergoten. Door middel van Global’s Digital Out-of-Home netwerk bieden we de twee winnaars een jaar lang een podium op de drukstbezochte locaties in Nederland.”<\/p>\n

Juryproces<\/h3>\n

De vijfkoppige vakjury bestaande uit\u00a0Nastasia Broutin (TBWA\/Neboko), Karen van de Kraats (Wieden+Kennedy), Anne Stokvis (N=5), Tom Marsch (Global) en Tabi Aziri (Dentsu Creative) hebben het werk beoordeeld op basis van de creatieve aanpak en het vermogen om een creatie te ontwikkelen die past bij het medium Out-of-Home. Uiteindelijk zijn er twee winnaars uitgekomen.<\/p>\n

Winnaars<\/h3>\n

De eerste plaats ging naar\u00a0Vincent Vervoort<\/a><\/strong>, junior creative bij Alfred International. Zijn creatie was een knipoog naar het medium dat voornamelijk gebruikt wordt voor commerci\u00eble doeleinden.\u00a0<\/em>“Eigenlijk wist ik het meteen; ik geef de Digital Out-of-Home schermen een commercial break!”<\/p>\n

Op de tweede plaats het duo\u00a0Yesol Sihn<\/strong>,<\/a>\u00a0Graphic & Content Designer en\u00a0Monique Nelis<\/strong><\/a>, Motion Graphic Designer bij Home.\u00a0<\/em>“Ons concept\u00a0Create yourself\u00a0<\/em>komt voort uit het verlangen om los te breken van de verwachtingen van de (digitale) maatschappij. Het benadrukt simpelweg het belang van het cre\u00ebren van een authentiek zelf en het omarmen van alles wat zichzelf onthult.”<\/p>\n

De derde plaats gaat naar\u00a0Zoya Taseva<\/a><\/strong>\u00a0met het concept\u00a0‘who do you choose to be today?’.<\/em><\/p>\n

 <\/p>\n

\"\"<\/p>\n

www.we-are-raw.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Global en RA*W hebben afgelopen donderdag op het kantoor van Global de winnaars bekend gemaakt van de\u00a0Your Craft\u00a0DOOH-design challenge. Deze samenwerking, waarvoor…<\/p>\n","protected":false},"author":19,"featured_media":6801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"\nDit zijn de winnaars van de Your Craft DOOH-design challenge 2024 - Global Nederland<\/title>\n<meta name=\"description\" content=\"%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/global.com\/nl\/dit-zijn-de-winnaars-van-de-your-craft-dooh-design-challenge-2024\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dit zijn de winnaars van de Your Craft DOOH-design challenge 2024 - 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