{"id":7015,"date":"2024-07-02T08:00:37","date_gmt":"2024-07-02T06:00:37","guid":{"rendered":"https:\/\/global.com\/nl\/?p=7015"},"modified":"2024-07-01T15:20:40","modified_gmt":"2024-07-01T13:20:40","slug":"global-media-entertainment-en-the-pollinators-bundelen-krachten-voor-meer-biodiversiteit-in-nederland","status":"publish","type":"post","link":"https:\/\/global.com\/nl\/global-media-entertainment-en-the-pollinators-bundelen-krachten-voor-meer-biodiversiteit-in-nederland\/","title":{"rendered":"Global Media & Entertainment en The Pollinators bundelen krachten voor meer biodiversiteit in Nederland"},"content":{"rendered":"

Global<\/a> en The Pollinators<\/a> slaan de handen ineen om de biodiversiteit in Nederland te bevorderen. Stichting The Pollinators zetten zich sinds 2016 in om bestuivende insecten te helpen. Deze samenwerking zal het bewustzijn over het belang van biodiversiteit in o.a. stedelijke omgevingen vergroten, zowel onder adverteerders als consumenten. Als een van de eerste stappen heeft Global onlangs de opvallende campagne ‘Voer de Bij Bij’<\/a> ondersteund. In de komende maanden zullen er meer initiatieven volgen. <\/strong><\/p>\n

Al decennialang neemt het aantal bestuivende insecten – hommels, bijen, vlinders, zweefvliegen – sterk af, en dat is alarmerend nieuws. Ons voedsel is in hoge mate afhankelijk van deze cruciale bestuivers. Doordat Out-of-Home objecten letterlijk in het midden van onze maatschappij staan maakt het medium op een heel andere manier deel uit van duurzaamheid dan andere media. Door groene abri’s te implementeren, dragen exploitanten bij aan een duurzame infrastructuur binnen gemeentes.<\/p>\n

“De afgelopen jaren hebben we in al meer dan 20 gemeentes duurzame abri\u2019s en vrijstaande vitrines geplaatst. Bij deze objecten is er gebruik gemaakt van duurzame onderdelen, zoals LED verlichting, zonnepanelen en gerecyclede materialen. Daarnaast voorzien we de objecten steeds vaker van natuurlijke elementen, zoals sedum & wildflower daken. De groene daken filteren de lucht, houden koelte langer vast op warme dagen en zijn bestand tegen zeer hoge en lage temperaturen. Daarnaast wordt regenwater erin opgeslagen, de plantjes worden op deze manier gevoed, en het riool minder belast. De groene daken zijn ideaal voor de biodiversiteit in stedelijke omgevingen, want er komen veel insecten zoals bijen op af. We zorgen daarom voor de juiste samenstelling van plantensoorten en op korte termijn worden enkele bushokjes zelfs voorzien van een bijenhotel! \u00a0<\/em>” Marieke Kattenpoel<\/a>, <\/strong>Operations Director bij Global Media & Entertainment<\/strong><\/p>\n

\u201cDe biodiversiteit in Nederland staat onder druk. Bestuivers, zoals bijen en vlinders, hebben het zwaar en dat terwijl ze cruciaal zijn voor het behoud van onze ecosystemen. Met The Pollinators vragen wij aandacht voor dit thema en roepen we bedrijven en burgers op om voor de bestuivende insecten in actie te komen. Dankzij de samenwerking met Global kunnen we meer aandacht genereren en samen een grotere positieve impact realiseren.\u201d<\/em>\u00a0 Tom van de Beek<\/a>, initiatiefnemer van The Pollinators:<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Global en The Pollinators slaan de handen ineen om de biodiversiteit in Nederland te bevorderen. Stichting The Pollinators zetten zich sinds 2016…<\/p>\n","protected":false},"author":6,"featured_media":7018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"\nGlobal Media & Entertainment en The Pollinators bundelen krachten voor meer biodiversiteit in Nederland - Global Nederland<\/title>\n<meta name=\"description\" content=\"%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/global.com\/nl\/global-media-entertainment-en-the-pollinators-bundelen-krachten-voor-meer-biodiversiteit-in-nederland\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Media & Entertainment en The Pollinators bundelen krachten voor meer biodiversiteit in Nederland - 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