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More than just a ‘trip to the shops’ UK Shopping Malls are a destination in their own right.

A place to shop, meet friends, enjoy a meal, go to the cinema or get fit in the gym.  It is an experience.

environment

The Mall environment provides advertisers with a captive audience.  Researchers at the UK’s Brunel University have noted that shopping is associated with increased activity in the left prefrontal cortex, a part of the brain that is linked to pleasure and positive thinking.

Research shows that being in a happy mindset means that shoppers are more susceptible to the influence of advertising.

Global’s Malls are an important environment for advertisers wanting guaranteed stand-out at the point of purchase.  Our premium screens are strategically located to offer maximum visibility, delivering a young, urban & affluent retail and leisure audience.

delivering impact

7m

visitors

2hrs

dwell time per visit

50%

will make a purchase

demographics

1 in 4 visitors seeing advertising last week at a shopping centre or mall are affluent, high spending AB adults

55% of visitors seeing advertising last week at a shopping centre or mall are ABC1 adults in better paid employment

Advertising in shopping centres and malls reaches over 1 in 3 adults age 15-24

where

Delivering over 4.5 million impacts per fortnight, our screens are located in seven of the UK’s top shopping malls, including Manchester Arndale & Sheffield’s Meadowhall.

All screens offer full-motion & Wi-Fi capability to provide rich content and greater connectivity with consumers.

proof that it works
purplebricks

Looking for the success stories? We have an ever-growing library of case studies demonstrating how we helped brands achieve their campaign goals.

View case study
esme loans

Driving brand awareness with a multi-format outdoor campaign running across London, Manchester and Birmingham sites.

View case study
AELTC (wimbledon)

Driving positive perceptions and interaction of sponsors of the Wimbledon Tennis tournament.

View case study
lancôme

Using DAX to drive consideration and action for the luxury perfumes and cosmetics house Lancôme.

View case study

explore outdoor

road

road

The UK's biggest collection of roadside, premium digital and almost every bus in the UK.

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rail

rail

TfL’s Underground & Overground, National Rail, Metro and trams.

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retail

retail

Multiple major airports in the UK including Gatwick and Manchester, cinemas and malls.

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production specs

Click below to view the full library of site artwork requirements

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careers.

careers.

careers.

careers.

Working at Global isn’t just a job – it’s an experience.

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