More than just a ‘trip to the shops’ UK Shopping Malls are a destination in their own right.
A place to shop, meet friends, enjoy a meal, go to the cinema or get fit in the gym. It is an experience.
1 in 4 visitors seeing advertising last week at a shopping centre or mall are affluent, high spending AB adults
55% of visitors seeing advertising last week at a shopping centre or mall are ABC1 adults in better paid employment
Advertising in shopping centres and malls reaches over 1 in 3 adults age 15-24