In a media first for the Irish market, Global, in partnership with CIÉ, have announced the launch of Digital Influencers, the LED Digital Bridge Network. The digital screens, located on the Iarnród Éireann railway bridges at Pearse Street, Amiens Street, Drumcondra, and North Strand, are being heralded by the advertising industry as a game changer in the Outdoor advertising space in Ireland.
Measuring 18 metres x 2 metres, the screens are the largest digital advertising screens in the country. Each has a pixel pitch of 6mm, delivering high quality broadcasting with no washout on advertising messages, irrespective of light or weather conditions.
The launch of the four high impact screens significantly increases the Global audience footprint in the Irish digital Outdoor space. The company manages and operates the dPod and Transvision network across the Iarnród Éireann (Irish Rail) Network as well as the dX and dPod network in Ireland’s largest malls and retail spaces.
Commenting on the launch, Mel Kellegher manager Commuter Advertising Network, CIÉ said:
“This is a significant milestone in the development of the CIÉ Advertising Estate. The continuing investment in the digitisation of our advertising formats is key to the growth of our advertising estate for the future. This development also delivered significant rationalisation of existing advertising signage as a planning gain for the city.”
Colin Leahy, managing director of Global in Ireland added:
“We are delighted to be launching this unique and ambitious project which will deliver considerable impact and audience coverage across these four landmark locations. The feedback from our clients has been excellent and underpins our own confidence in these brand-new formats.
The digital bridges went live on 10th June and continue Global’s commitment to delivering high quality relevant digital formats in audience rich locations.
