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Global’s award-winning research and insights are at the heart of the business. 

This investment drives a better understanding of the audiences each format delivers and lets advertisers see the benefits of advertising on Global’s outdoor estate.

Research

Global’s library of research studies helps it to deliver the best outdoor campaigns.

 

Ireland on the Move – How people interact with outdoor advertising

IRELAND ON THE MOVE

Thinking Outside the Bus – Bus Advertising drives audiences online

Digital Effect – Activating audiences through digital outdoor advertising

The Right Track – Rail Advertising packs a punch!

Get in touch to find out more.

JNOR

Joint National Outdoor Research (JNOR) is the industry standard audience measurement tool and provides the ability to analyse campaigns on multiple outdoor advertising formats.

work.shop.play

work.shop.play.ie  is an award-winning online community panel which allows Global to gain a better understanding of Irish urban audiences.

Its members take part in regular online surveys, keeping Global up to date with changing trends in audience behaviours. This builds better outdoor campaigns for advertisers.

campaign toolkit

Helpful tools and resources to make planning and buying the perfect outdoor advertising campaign with Global as easy as possible.

campaign toolkit

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Working at Global isn’t just a job – it’s an experience.

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