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Every day we leave our homes to go on a wide variety of journeys –

going to work, catching up with friends, shopping for things we need, multiple leisure activities and visiting family.

We use public transport, we drive, we walk and we cycle.

These missions and journeys are not one dimensional and certainly not passive!

In fact there are on average 23.3million travel missions each week – an average of 14 per person!

We wanted to delve into the behaviours and thought processes of Irish people as they go about these daily journeys and gather compelling evidence of their intrinsic value to advertisers.

We commissioned IPSOS B&A to undertake this study and help us reveal the significant value of our Outdoor audiences to marketing communications.

So – what’s going on?

Well quite a lot in the great outdoors!

GET IN TOUCH TO SEE THE FULL RESULTS

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