Love Irish Food, in partnership with Global has today announced the launch of its 2023 Love Irish Food Brand Development Award. The Award, worth an incredible €150,000, will once again be supported by trade media partner Checkout Magazine.
The Brand Development Award provides Love Irish Food member brands with the chance to win a fully funded national Outdoor advertising campaign from Global through its national retail network. The Award includes both a creative bursary and digital content supported by Owens DDB and Marketing Network, respectively. The winner will also receive trade marketing support from Checkout Magazine
Antoinette O’Callaghan, Marketing Manager, Global said:
Our collaboration with Love Irish Food on the Brand Development Award has demonstrated the power of advertising on the path to purchase for small Irish brands. This Award delivers an opportunity for a developing Irish brand to significantly grow its brand awareness and consumer base. We continue to be impressed by the high quality of Irish brands and the passion of their makers. We look forward to reviewing the entries once again this year.
Kieran Rumley, Executive Director, Love Irish Food added :
I am delighted to share that the Love Irish Food Development Award has been launched again in 2023. Here at Love Irish Food, we are acutely aware of the challenges Irish businesses are facing because of dramatic increases in input costs. This unique Irish food industry award helps Irish SME brand producers face these challenges by providing them with the supports they need and a unique opportunity to advertise to Irish consumers on a national level. Love Irish Food’s mission is to promote authentic Irish food and drink brands, all while supporting 12,000 jobs in our economy. The Brand Development Award illustrates how Irish SMEs are championed with the winner of this Award highlighted through an impactful advertising campaign worth €150,000, enabling them to reach their target consumers.
