Global Media & Entertainment (Ireland) have announced that they have retained the CIÉ Outdoor Advertising contract following a highly competitive public tender process. The contract will commence in January 2023 for a period of five years with an option for CIÉ to extend the contract for a further two years. Global will be responsible for managing and developing as well as marketing and selling the largest and most valuable portfolio of Outdoor Advertising assets in Ireland. This includes external and internal advertising formats on Bus Éireann, Dublin Bus, and Iarnród Éireann as well as a significant portfolio of digital and traditional Outdoor advertising formats across the CIÉ estate.
Global have been responsible for operating the CIÉ Advertising Estate since 2014. During that time the company significantly enhanced the Estate, launching the digital dPod network across Iarnród Éireann and Bus Éireann stations as well as extending iconic double decker bus advertising formats to Cork, Limerick, Galway, and Waterford. In June 2021 Global and CIÉ launched Ireland’s first large format digital bridge displays across four landmark locations in Dublin, significantly increasing the Estate’s audience footprint.
The commencement of the contract in January 2023 will see Global implement a significant investment programme that will further develop the CIÉ Advertising Estate. The investment will be underpinned by tech developments and relevant research studies that will reinforce the significant audience value that the Estate delivers for advertisers in Ireland.
Colin Leahy, managing director of Global in Ireland said of the win:
We are extremely proud of the work we have delivered in partnership with CIÉ on their Advertising estate since 2014. Winning this contract allows us to continue to reveal the increasing value of audiences delivered across CIÉ environments and allows us to extend the opportunities for creative impact in this market.
Commenting on the announcement, Mel Kellegher, manager, Commuter Advertising Network at CIÉ said.
CIE is pleased to confirm Global Media as our Out of Home advertising contractor for the next 5 years, following a competitive tender process. The responses received were of high standard. CIÉ’s new contract with Global, provides us with the platform to deliver innovation and growth across all areas of our advertising estate as well continuing our ongoing capital investment in advertising assets.
