Global in Ireland have today announced the launch of their Amplify brand across their large-format digital network. Amplify is the company’s new platform for 3D digital Outdoor content.
Global have commissioned sample content and developed content guidelines to demonstrate to advertisers and agencies how 3D can be delivered on their Transvision and dX networks. The launch is the company’s latest step in their progression as digital influencers in Outdoor advertising in Ireland and elevates the impact of the medium to the next level.
Amplify will reach audiences in high dwell time Commuter and Retail locations broadcasting on the Transvision network in Connolly, Heuston, Pearse and Busáras as well as Global’s premium mall network in Dundrum, Mahon Point, The Square, Ilac Centre, Pavilions. Broadcasting of the sample content is live on the network.
Colin Leahy, Managing Director of Global in Ireland said
Confidence in the market is returning rapidly and it is timely that we explore and develop new ways of delivering impact for our clients. The key ingredients to achieving a great 3D effect are imaginative content and large full-motion LED screens. Amplify gives us the platform to collaborate further with advertisers and their agencies, test content on our digital network and optimise the 3D Outdoor advertising opportunity.
