Global, the Media & Entertainment group, has formally rebranded Exterion Media in Ireland and Northern Ireland to Global, bringing the outdoor portfolio together under the Global brand.
Exterion Media was acquired by Global in 2018, making Global a market-leading outdoor company in both Ireland and Northern Ireland, as well as one of the largest outdoor advertising companies in Europe.
There has been significant growth and development of the Global outdoor advertising portfolio across the island of Ireland in recent years including the continued expansion of its digital outdoor network.
In Ireland, the company is responsible for marketing and managing the CIÉ Group’s Outdoor advertising estate – the largest of its kind in the country – and includes Dublin Bus, Bus Éireann and Iarnród Éireann. The extensive inventory comprises both traditional roadside and commuter billboards, transit and digital outdoor formats. Global in Ireland have long term partnerships with Croke Park and the GAA in the management of their stadia advertising inventory. A significant part of the company’s portfolio is invested in premium retail malls and shopping centres, delivering the country’s largest shopper audience footfall figures.
In Northern Ireland, Global has more than 5,000 sites made up of traditional roadside and retail billboards, digital screens and buses reaching individuals in every postcode area across Northern Ireland. It is the sole provider of bus advertising in the region with an exclusive partnership with transport provider, Translink. The company manages Belfast City’s largest on-street digital screen network through partnerships with BT and Urban Innovation, placing advertisers in the heart of the city centre.
Colin Leahy, Managing Director of Global in Ireland, commented:
Becoming part of the Global family will benefit advertisers from increased investment in asset development and research in Ireland. The additional resource and technical advances that being part of Global brings will support our plans for continued growth and development.
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About Global in Ireland
Global is the market leader in delivering outdoor audiences across the largest Outdoor advertising network in Ireland. The company has long-term partnerships with the biggest transport, retail businesses and sports stadia in the country. This includes the CIÉ Group Advertising estate; Dublin Bus, Bus Éireann and Iarnród Éireann. The extensive inventory comprises both traditional roadside and commuter billboards, transit and digital outdoor formats.
A significant part of the company’s portfolio is invested in premium retail malls and shopping centres, delivering the country’s largest shopper audience footfall figures, which includes Dundrum Town Centre, The Square Tallaght, Blanchardstown, Liffey Valley, ILAC Centre, Pavilions Swords and Mahon Point. The company’s portfolio also includes Aircoach, Dunnes Stores and Supervalu.
About Global Northern Ireland
Global is one of Northern Ireland’s leading outdoor media companies, with an extensive portfolio that combines advertising across the Translink bus network, roadside posters, retail and digital advertising opportunities in prime locations and environments. A marketing-leading portfolio of over 5,000 sites across bus, traditional and digital, Global reaches individuals in every postcode area across Northern Ireland.
Global Ireland and Northern Ireland are part of Global, one of the world’s leading Media & Entertainment groups.
