Ian McShane Joins JNOR as Non-Executive Chair

JNOR (Joint National Outdoor Research) is delighted to announce the appointment of Ian McShane as Non-Executive Chair. Mr. McShane will oversee the architecture and delivery of the new JNOR research project, which is being conducted by Ipsos, a global leader in market research. JNOR is funded by the OMA (Outdoor Media Association) stakeholders Clear Channel, Global, JCDecaux, PML Group, and Talon.

Ian McShane brings with him a wealth of experience and a distinguished career in research roles across various industries. His strategic insight and proven track record make him the ideal person to guide this significant industry research initiative.

The new JNOR research project, spearheaded by Ipsos, will deliver a new all Island of Ireland Outdoor Media advertising measurement system. The new Out of Home (OOH) audience measurement system will reflect the recent developments in the outdoor industry and will deliver enhanced capacity to analyse OOH campaign performance, including Digital at a highly detailed level across diverse target groups, locations, and formats.

We are thrilled to welcome Ian McShane to our team, said Aoibhín Lennon, OMA Director. “His expertise and leadership will be invaluable as we embark on this market-leading research project with Ipsos. We are confident that his guidance will help us achieve our objectives and enhance our market position. “

Ian McShane commented,

I am honoured to join JNOR as Non-Executive Chair. This is an exciting opportunity to contribute to a forward-thinking company and oversee a project that promises to yield valuable insights. I look forward to working with the talented teams at JNOR and Ipsos.”