Love Irish Food, in partnership with Global, is delighted to announce the launch of its ‘winner takes all’ Love Irish Food Brand Development Award worth an incredible €150,000. The 2022 award will be supported by Checkout Magazine as trade media partner for the award.
To celebrate the 2022 award, Owens DDB will offer a creative bursary, while Innovate Solutions will offer a product development package. In addition, Bank of Ireland has also come on board to provide a financial wellbeing business health check to the winner. This will bring the total prize-fund of the award to in excess of €150,000 for 2022.
The award provides Love Irish Food member brands, which support over 12,000 jobs in the Irish food industry, with the chance to win a fully funded national Out-of-Home advertising campaign from Global through its strong retail network, as well as receive trade marketing support from Checkout Magazine.
As in previous Brand Development Award campaigns, Love Irish Food and Global will collaborate with and support the winning brand to plan a campaign that will optimise their business and marketing objectives for the year ahead.
Kieran Rumley, Executive Director, Love Irish Food said: “The Love Irish Food Brand Development Award is the most unique Irish food industry award. The aftermath of Covid-19, as well as Brexit, have impacted Irish food companies and caused much uncertainty in the market over the last 18 months. This award will give the winner the assurance that they will be able to carry out an impactful advertising campaign in 2022 and reach their target consumers nationwide.
“We at Love Irish Food are very proud of this award which helps promote and support an Irish produced food and drink brand with practical help and assistance. The award will provide Irish SME brand producers with the opportunity to advertise to Irish consumers on a national level, giving them a huge opportunity to build brand awareness, connect with their target audience and have a robust business understanding of their company.”
Antoinette O’Callaghan, marketing manager, Global added: “We are delighted to sponsor this award, which enables Irish food and drinks companies to access shopper audiences nationwide through targeted advertising. The success of this award over the last number of years for Irish food and drinks brands shows the power of advertising in building brand awareness and importantly, increasing sales. I’d encourage all Love Irish Food members to apply for this award which is an excellent opportunity.”
The judging panel comprises of Kieran Rumley, Executive Director, Love Irish Food & Antoinette O’Callaghan, marketing manager, Global. A shortlist of competitors will then be interviewed by the judging panel with the winner announced on 27th January 2022.
