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At Global, we invest heavily in our own insight tools to better understand our audiences and in turn drive maximum value and increased relevance for advertisers and brands.

Discover more about our insight tools in the sections below.

our insight tools

work.shop.play.

work.shop.play.

Through its online community of 3,000+ members, Global has made a huge commitment to understanding and communicating with the outdoor advertising audience in Northern Ireland.

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jnor

jnor

Joint National Outdoor Research (JNOR) is the independent, industry approved audience measurement tool for outdoor campaigns in Northern Ireland.

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research studies

research studies

Global's award-winning research and insights projects cover audiences and their behaviours, ensuring the team is armed with the most up-to-date, insightful, and local research possible.

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audiences

audiences

With a provincewide presence right across Northern Ireland, Global's outdoor estate reaches audiences in the heart of local communities as they go about their day.

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campaign toolkit

campaign toolkit

Global has created lots of helpful tools and resources to make it as easy as possible to plan and book the perfect outdoor advertising campaign.

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careers.

careers.

careers.

careers.

Working at Global isn’t just a job – it’s an experience.

global careers