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Translink is the public transport provider in Northern Ireland and operates services comprising of Metro, Foyle Metro, Ulsterbus, Glider and NI Railways. Translink is also the leading transport provider for major events in Belfast and across Northern Ireland.

Through Global’s dedicated Northern Ireland-located office, we are Translink’s exclusive on-vehicle advertising partner. This means that Global has unrivalled access to all bus advertising formats on every bus route throughout Northern Ireland.

Bus Planning Guide  |  The Power of Bus advertising  |  Costs & Pricing

 

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Have a campaign in mind or just looking for more info?

Whether you’re looking to advertise across our extensive outdoor estate, the UK’s best-loved radio stations or DAX – our pioneering digital advertising exchange, our team are ready to help.

Use the form opposite to enquire or arrange a no-obligation chat with a member of our Belfast-based team.

Alternatively – Call 028 4451 1888 or Email belfast@global.com

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bus advertising on translink services

Translink provides local bus services in many towns and cities all over Northern Ireland including Bangor, Derry, Ballymena, Omagh, Craigavon and Antrim. The Metro service operates throughout Belfast, right out to the suburbs whilst the Foyle Metro service operates bus services in Derry~Londonderry. You can read more about the different Translink bus services further down this page.

Bus advertising is our speciality, and we have access to every bus route. See our guide to advertising on Northern Ireland’s buses or contact a member of our local Northern Ireland team for a no obligation quote.

translink in numbers

1.5m

passengers going to work, education, health services, leisure activities and more every week

12,500

Translink operates 12,500+ bus and rail services every day across Northern Ireland

44m

Translink’s 1,400 buses, coaches and trains travel 44 million miles per year

discover more about Global’s bus advertising solutions on Translink services

Belfast Metro bus advertising

Translink Metro is the network of bus routes servicing the Greater Belfast Area. Bus advertising on Metro is available on every route throughout the City and extends into nearby suburbs and areas like Shore Road, Cavehill, Holywood Road, Belmont Road, Castlereagh Road, Newtownbreda, Ormeau Road, Lisburn Road, Falls Road, Shankill Road, Oldpark Road and Cliftonville Road.

You can drive increased value from Metro bus advertising by placing advertising on buses and bus routes that operate out depots that serve only the areas you need to reach. There are 4 bus depots exclusively for Belfast Metro. Read more about advertising on buses in Belfast here.

Ulsterbus bus advertising

Ulsterbus is responsible for most of the bus services in Northern Ireland. There are approximately 1,100 buses and 20 bus stations located throughout Northern Ireland which includes: Armagh, Antrim, Lisburn, Bangor, Newtownards, Downpatrick, Newry, Craigavon, Dungannon, Omagh, Enniskillen, Derry~Londonderry, Coleraine, Ballymena, Magherafelt, Larne and Newcastle and Belfast.

With unrivalled experience of bus advertising in Northern Ireland, Global can reach your audience at the right time, in the right place, for the right price. We can even help drive increased value from Ulsterbus by placing bus advertising in just the areas you need to reach. Discover more in our guide.

Urby bus advertising

In 2018 and 2019, Translink launched the new Urby bus service – complete with Wi-Fi, leather seats and USB charging ports. These new Ulsterbus services connect key commuter towns across Northern Ireland and include Ballyclare, Bangor, Newtownards, Dromore, Ballygowan, Comber and Moneyreagh.

With bus advertising formats including supersides, rears and passenger panel bus internals, Global can deliver cost-effective advertising solutions allowing you to reach Northern Ireland’s commuters, whether using Urby services or seeing their bus advertising formats as they drive alongside them in their car.

Foyle Metro bus advertising

Foyle Metro is a division of Translink that operates bus services in Derry~Londonderry. The service was launched in 2017 following a £3m investment to update the City’s bus routes and replace some of the older buses.

Foyle Metro is similar to Metro that operates buses in Belfast. Through our exclusive partnership with Translink and Foyle Metro, Global can provide you with bus advertising solutions on all Foyle Metro routes which operate across 13 key corridors from the city centre, with an additional route orbiting the city’s north side from Ballymagroarty to Currynierin via Altnagelvin Hospital.

helpful links

Looking for more information on bus advertising with Global on Translink buses?

We want to make sure you have all the information and help available to you when planning a Translink bus advertising campaign with Global in Belfast, Derry~Londonderry or any Northern Ireland town or city. We’ve compiled some helpful links below that we think you might find useful.

Bus advertising formats

Bus advertising benefits

Northern Ireland bus planning guide

Costs and pricing

The power of bus advertising

Production specifications

If you can’t decide on the right bus advertising format, or just prefer to talk to someone, we’d love to hear from you. Get in touch with a member of our locally-based team here.

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