mall d6 faqs and pricing

The ‘D6’ element of ‘Mall D6’ simply stands for ‘digital 6 sheet’. A 6 sheet being our more traditional or classic printed advertising format. You can read more about these here.

In short, it’s a phrase used because our digital screens are like digital 6 sheets.

To offer increased flexibility for advertisers you don’t need to buy advertising on all 20 of our Mall D6 digital screens. Whilst we do offer additional incentives for those brands choosing to utilise our entire 20 screen network, you can choose to only advertise in each specific shopping mall. This helps those advertisers with reduced budgets to still take advantage of the many benefits of shopping centre digital screen advertising and target those geographical areas that the advertising message needs to be seen in.

Feel free to reach out to a member of our team who will be happy to provide you with a competitive, no-obligation, Mall D6 proposal and quote based on your specific needs.

Our Mall D6 digital advertising screens are located inside 5 major shopping malls across Northern Ireland. These are Kennedy Centre in West Belfast, Bloomfield Shopping Centre in Bangor, Rushmere Shopping Centre in Craigavon, The Quays Shopping Centre in Newry and Erneside Shopping Centre in Enniskillen.

All of our digital advertising screens are located inside the actual mall, and on the main shopper concourse, to ensure maximum visibility and effectiveness for advertisers.

You can find out more about each shopping mall here or download our Mall D6 planning guide here to view maps of each centre.

Typically, on our Mall D6 digital advertising screens, we display 6 different advertiser messages per minute – this is called a ‘loop’. Therefore, each advertiser’s message will appear on the screen for 10 seconds within every 60 second loop – this is called a ‘spot’.

You can of course buy longer ‘spot lengths’ by combining 10 second spots to create 20 seconds, 30 seconds, and so on. It’s worth noting that these longer spot lengths would require a greater investment.

These loop and spot lengths are deliberately chosen to ensure your message has enough time on screen before transitioning to the next advertiser. But as each advertiser message appears every minute it is still seen by lots of different shoppers as they make their way along the mall’s concourse.

Whilst the digital screens cannot emit sound, they can display full motion video content. Mall D6 digital screen advertising is one of the most impactful forms of advertising due to the ability to offer movement which has been proven to grab more attention from audiences. In the past Mall D6 advertising has been used to showcase footage from local events and live shows, movie trailers and more.

Even if your advertisement doesn’t contain actual footage or video content, elements of your artwork can still be animated to stand out and capture attention from shoppers.

There is no additional cost for providing full motion video content for Mall D6s Vs. a static image.

Mall D6 artwork can be supplied in MP4 format. To find out more visit our artwork specifications page.

Due to the flexibility Mall D6 digital screen advertising offers, there are many variables. Things like which shopping centres and how many centres you want to advertise in, how long you want your message to be on screen will all affect the cost.

For an accurate price for advertising on Mall D6 digital screens, drop our friendly team a quick email or call 028 4451 1888 and we’ll happily do our best to provide a quote within 24 hours.