Insight & Intel
Insight & Intel: January 2024
Bank on Global in 2024 for fresh and local insight
We’re kicking off a brand-new year with fresh and local insight on banking. We asked our 3,000 strong NI audience insight community about their current financial situation, but also their outlook for the next year.
They also told us about their mobile/online banking habits with 37% using online/mobile banking daily and a further fifth doing so every other day. It’s an influencing factor when it comes to choosing a banking provider with 8in10 saying “a great mobile banking app is important”. On average, our community make 22% of their payments in cash and 78% via other means including 53% via bank card, 23% via smartphone and 2% via smartwatch.
The full results from our banking and personal finance survey are available from 15th January.
Discover more insights
Dreams increases brand fame ‘beyond the frame’ with Northern Ireland media first
Bed retailer, Dreams, has become the first advertiser to enlist the help of the new bus T-Side+ format in Northern Ireland.
An integral part of the new ‘Big Sale Starts Boxing Day’ campaign, there are 15 Dreams’ T-Side+ in total which form part of a larger outdoor advertising campaign also consisting of standard bus T-Sides. T-Side+ uses vinyl to extend selected parts of the traditional T-Side design beyond the frame to elevate and enhance the creative concept, delivering increased impact, and attracting even more attention from both roadside and pedestrian audiences.
Read the full story
Kennedy Centre enjoys 7% YoY increase in visitors
Global Northern Ireland partner, the Kennedy Centre has revealed a 7% year on year increase in visitors in 2023 in addition to welcoming new tenants including Canadian coffee chain, Tim Hortons.
The fully-let shopping centre, which is home to 45+ stores, an 8-screen digital cinema and 800+ free car parking spaces, has been at the heart of the West Belfast area for over 30 years. Looking ahead, 2024 plans for the centre will see 12 first-of-their-kind in Northern Ireland charging stations operational by February. These will form part of the charging station network, Ionity. This increase in Kennedy Centre visitors can be reached via both Global’s classic and digital advertising solutions at the centre including 6 sheets and digital.
why advertise in malls?
work.shop.play. celebrates 10 years in 2024
Launched in March 2014, our work.shop.play. audience insight community celebrates 10 years in 2024. Now home to over 3,000 Northern Ireland members, our community is recruited via Global outdoor advertising products.
Through regular dialogue with community members via deep dive surveys, shorter quick-fire surveys and other engagement activities, we’ve made a huge commitment to understanding the outdoor advertising audience in Northern Ireland. Our aim has always been (and will continue to be) best placing our local team to help you, and to better shape your advertising and communications with your audience. We’ll be celebrating this milestone throughout 2024 and hope you’ll celebrate alongside us too!
Discover work.shop.play.
NI holiday demand soars and new routes for 2024
Travel agent, Barrhead Travel in Belfast ended 2023 as its ‘best ever’ trading year with bookings up by 26% on 2019, which was previously the company’s best trading year.
It’s good news for the high street as the travel group says its retail network is ‘busier than ever’ with sales in-store growing over 25%. In addition, airlines at NI’s airports announced new routes for 2024 to meet demand. From Belfast International, Easyjet will fly to Larnaca in Cyprus and Enfidha in Tunisia – granting travellers access to Saharan sands and North African markets. Ryanair will operate new flights to Porto in Portugal and Turin which acts as a base for skiers visiting nearby snow resorts. At the George Best City Airport, new routes include Palma de Mallorca, Venice & Alicante.
Global are turning up the brightness in 2024
You may have noticed our newsletter has had a refresh and that’s because we’ve turned up the brightness for 2024!
Whilst it may be a new look, it’s about much more than that. At Global we’re here to make everyone’s day brighter… that’s internally with our ‘Global Get-together’ team events and driving deeper connections with our audiences through innovative new products such as digital Supersides. Importantly, this extends to our partners and advertisers through a helpful local team, first-class service, access to insights, tools & resources and to our communities through initiatives like Make Some Noise. We want to finish this newsletter by saying our team are on hand to help make your day brighter throughout 2024. In the meantime, you’ll see our refreshed look roll out across all our communications with you.
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