Insight & Intel
Insight & Intel: August 2024
Netflix and spill! New audience insights on Streaming
This month, is our work.shop.play. member satisfaction survey, so we’re throwing it back to our June survey with some previously unreleased insights from our video streaming survey.
85% of our insight community told us they currently subscribe to a paid-for video streaming service with Netflix, Prime Video and Disney+ being the most popular. Despite proving popular, 1in4 have reduced the number of services they subscribe to since this time last year, but viewing is still high with an average of 3.3 hours watched per day. £20.01 is the average monthly spend on video streaming services with 58% saying they are “happy to accept ads on services to pay less”.
To see the full set of results from this survey, please reach out to your Account Manager.
Discover work.shop.play.
Kopparberg thinks ‘Beyond the Bus’ with experiential
Following the launch of 5 awe-inspiring double deck wrapped buses in Belfast, Kopparberg have thought ‘Beyond the Bus’ and added an experiential extension to their bus campaign.
Enlisting the help of podcaster and social content creator, Kegs97, Kopparberg took one of their impressive wrapped buses along for the ride to support a new on-trade sampling and engagement initiative. With bus advertising a powerful means to reach huge audiences and deliver much desired campaign impact, well executed (and out of the ordinary) campaigns can positively affect emotions-key to building profitable campaigns. Think ‘Beyond the Bus’ and leverage your next awe-inspiring campaign through private hire, PR and experiential opportunities.
Discover Kopparberg Wraps
Supersides ignite action from golf fans for 153rd Open
With golf fever descending upon Northern Ireland ahead of September’s 2024 Amgen Irish Open at Royal County Down Golf Club in Newcastle, Supersides are playing host to another major golf tournament… The 153rd Open at Royal Portrush.
The tournament will take place in 2025 from 13th – 20th July in what has been 68 years since The Open was played in NI. To secure tickets for this hotly anticipated event, these bus Supersides are alerting audiences to enter the ticket ballot online. Evidenced by Global’s new ‘All Eyes on Bus’ research study, Supersides are effective at igniting action from ‘connected’ audiences whereby responses mirrored audience travel and mobility habits. Get in touch for more information on our ‘All Eyes on Bus’ study, or this Superside campaign.
The campaign was planned & bought by Two Circles and Talon OOH.
View All Eyes on Bus
The Ivy set to open its doors in Belfast this September
Following the first announcement that the infamous restaurant chain would open in Belfast back in 2022, The Ivy has confirmed it is due to open this September.
The new luxury eatery will join 39 other locations in The Ivy Restaurant portfolio and takes up residence across two floors at the historic Cleaver House on Donegall Square North, in the heart of the city centre.
Laura Mills, managing director of The Ivy Collection, said: “Belfast has been in our sights for quite a while, and we are absolutely thrilled to be opening in this vibrant city. The city is one of the ‘must visit’ cities in Europe, if not the world, and we are excited to be a part of the emerging buzz and buoyant atmosphere that comes with that”.
The Ivy will provide 100+ jobs within the local hospitality sector and will open 7 days a week for breakfast until dinner.
Advertise in Belfast
Footfall data reveals Belfast best performing UK city
New footfall data, released by the NI Retail Consortium and Sensormatic IQ, reveals that Belfast was the best performing UK city in June.
It is thought that festival season, with events like Belsonic, the arrival of a wave of cruise ship visitors, and an influx of Republic of Ireland visitors looking cheaper food and drink all contributed. Year-on-year footfall in Belfast increased by 3.7%. Over the same period just 3 other major UK cities posted increases (Edinburgh, Glasgow & Liverpool) – all smaller than in Belfast. The likes of Cardiff was down 5.1%, London down 2.5% and Manchester down 0.9%.
Overall, Northern Ireland footfall decreased by 0.6% in June (up from -3.0% in May) but still performed better than England and Wales and only slighter worse than Scotland.
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Introducing the Big Bus Inspiration Showcase
It’s no secret that bus in Northern Ireland has played host to some incredible campaigns recently. From mighty Mega Rear campaigns to new T-Side+ campaigns and not forgetting, not one, but five awe-inspiring Kopparberg wrapped double deck buses!
The versatility of bus means that the medium lends itself perfectly to being transformed into something truly impactful, eye-catching and memorable for brands!
To help provide ideas and inspiration for your next big campaign we’ve launched the “Big Bus Inspiration Showcase” which is crammed with details of recent innovations and creative bus formats which you may have forgotten about (some with a new ‘twist’ for 2024!).
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