Insight & Intel
Insight & Intel: October 2024
Opinions on over-the-counter medications
Following our recent quick-fire survey on winter health, we’ve taken a deep-dive look at our audiences’ opinions on health and wellbeing including topics such as private healthcare, over-the-counter (OTC) medications, gut health and more. Exploring OTC medications specifically, it’s familiar territory for our audience with 97% having bought some form of OTC medicine in the last 12 months. Some of most popular products include pain, cold & flu and hay fever relief. Audiences appear to be fairly price sensitive, with 7in10 listing price as the main influencing factor when choosing OTC products. 81% also agree that they are likely to buy own label products over well-known brands. For a copy of the results, please reach out to your Global NI Account Manager.
Discover work.shop.play.
Heineken scores a hole-in-one with Irish Open OOH
As the 2024 Amgen Irish Open returned to Northern Ireland this week for the first time since 2020, drinks brand, Heineken was right in the heart of the action with a new hyper-targeted outdoor advertising campaign. The campaign, which consists of a mix of 6 sheets, bus T-Sides, Supersides and ultra-impactful Bus Hugs, is targeted to the Newcastle area where the tournament is taking place at Royal County Down Golf Club. The campaign’s multi-format approach is further enhanced with a tailored creative treatment and fitting copy that includes “When you make it to the green…”, to deliver a clever synergy between the sport and Heineken’s infamous brand colour.
Read the full story
Global adding new D48 opportunity to West Belfast
Following the success of the redeveloped D48 on Belfast’s Bruce Street Link in the city centre, Global are pleased to announce the conversion of the Andersonstown Road 48 sheet backlit into a brand-new digital 48 sheet. Providing a premium platform for brands, the large format digital screen will be available from Cycle 25, ideal for targeting the busy festive period, and will offer 3.81mm pixel pitch and over 18.5m2 of high-definition space for advertising messages. Located along this key arterial route in West Belfast, the new D48 screen will be the first in this area and will deliver an impressive estimated audience flow of over 224,000 per week in proximity to retailers such as Kennedy Centre, Sainsburys, Westwood Centre, ASDA and Lidl & much more.
Discover large format fame
Jon completes Mourne Seven Seven’s Challenge
On Saturday 14th September, Belfast Globaller, Jon, successfully completed the gruelling Mourne Seven Seven’s Challenge on behalf of Global’s Make Some Noise. Hiking the 7 highest peaks of Northern Ireland’s Mourne Mountains, Jon embarked on a 12 hour, 29km trek across diverse terrain with a staggering elevation gain of 2,440m. Thanks to everyone who supported Jon and donated. Jon has raised over £1,300 for Global’s Make Some Noise which will go a long way to helping small charities across the UK and Northern Ireland. Jon’s efforts combine with Global Northern Ireland’s other fundraising initiatives ahead of the official 2024 Make Some Noise Day on 11th October.
Support Jon here
Global proudly supports ninth Belfast Business Awards
Now in its ninth year, the Belfast Chamber Business Awards will return on 18th October at Titanic Belfast. The event will honour companies with awards in 21 categories ranging from Best International Business, Best Company to Work For and Communication Excellence, which is proudly sponsored by Global. Clare Guinness, Belfast Chamber Chief Executive Officer, said “These awards provide the perfect platform to demonstrate the pride we all have in Belfast businesses. The ceremony is a real acknowledgment of the enormous positive impact that businesses contribute to our city, both economically and socially”. Ahead of thedeadline for entries, Global lent the support of its outdoor portfolio to raise awareness and encourage entries from businesses.
Discover more
Make Some Noise Day is coming: 11th October 2024
2024 is Global Northern Ireland’s 3rd year celebrating Make Some Noise Day and fundraising for Global’s Make Some Noise, Global’s grant-giving charity. Our previous fundraising activities have included a Noisy Neon virtual cycle around Lough Neagh and a River Lagan Rowdy Rowing Challenge. This year our fundraising efforts have been smaller but more frequent, raising a whopping £1,647 already! This year we’re celebrating Make Some Noise Day on 11thOctober with a fun-filled team ‘Spooky Sports Day’. We’d like to say a huge thank you to everyone who has donated already in 2024 – you’re helping change lives by supporting small charities across the UK and Northern Ireland.
Discover global goodness
careers.
careers.
careers.
careers.
Working at Global isn’t just a job – it’s an experience.
global careers
