work.shop.play, Global’s own audience insight community has had a ‘glow up’ ahead of 2025.
The research panel, which consists of over 3,000 Northern Ireland members, and is recruited solely from Global’s outdoor advertising portfolio, celebrated 10 years in March this year. To mark the next chapter of the community, the brand has had a refresh, complete with a new, ‘brighter’ logo and new look member recruitment campaign.
The logo, whilst keeping the familiar typography, moves to a more vibrant colour palate to better reflect the community and it’s offering, with a new strapline, ‘the global audience’, emphasising Global’s ongoing commitment to its audience insight community.
Meanwhile, the new campaign, which will begin popping up across Global’s outdoor portfolio from the end of this year, features different designs to showcase how work.shop.play. is place for everyone’s opinion, and that everyone’s opinion can win prizes!
“We’re proud of everything that work.shop.play. has helped us achieve, and after 10 years it’s exciting to evolve the look and feel of our audience insight community ready for the next chapter. Whilst we have made a few changes, what isn’t changing is the generation of fresh and local insights that our community delivers”.
Ryan Hoy, Marketing Manager, Global Northern Ireland
Through incentivised surveys, Global’s work.shop.play. audience insight community provides exclusive insights into the behaviour, thoughts, and motivations of outdoor advertising audiences throughout Northern Ireland.
Over the last decade, through almost 300 surveys and countless advertiser collaborations, work.shop.play. has collected over 100,000 responses from members of the Northern Ireland public.
For more information, visit www.workshopplay.ie
