Insight & Intel
Insight & Intel: September 2025
Global Northern Ireland: September reset and remind
Welcome to your latest edition of Insight & Intel which we’re using as an opportunity to remind you about some of the latest happenings at Global in Northern Ireland that you may have missed! Perhaps you were on holiday and missed our Kiosk+ product launch? Or maybe you took some time off to spend with the kids and missed our latest work.shop.play. Insights? It often feels like September is natural time to take stock, reset, and think about what’s ahead for the rest of the year (dare we say it?…Halloween… Christmas!). With that in mind, we’ve included some notable dates for your diary along with some key holidays and events you might want to plan your next outdoor and audio campaigns around.
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Discover the power of DAX with new digital audio insights
Did you know that 9in10 in Northern Ireland listen to audio via a connected device such as smartphone or smart speaker? In our August audience insight survey, we explored audience digital listening habits to showcase the power of Global’s Digital Ad Exchange (DAX). In addition to providing advertisers with exciting and comprehensive outdoor solutions, we can offer local advertisers access to the UK’s biggest and best-loved radio brands and digital audio. Audiences are listening on more devices than ever before, with DAX allowing advertisers to target based on geography, demographics and more through Global’s exclusive audio portfolio. For a full copy of our new audience insights, or to find out more about our audio solutions, get in touch.
Discover DAX
Get ‘kreepy’ or get ready for Kringle with the new Kiosk+
Launched during the summer, Global are inviting advertisers to ‘think outside the phone box’ with a new enhanced phone kiosk advertising opportunity in Belfast. Advertisers can now take over all faces of BT phone kiosks with the Kiosk+ format extension. Through a brand-new pack of 22 kiosks in 16 different locations across Belfast City Centre, advertisers can ‘own’ kiosk locations in some of the city’s most well-known streets and busy thoroughfares. In addition to offering an enhanced creative canvas, Kiosk+ offers an always on solution and solus brand exposure in the heart of city! Kiosk+ are perfect for reaching audiences as they visit the city centre over the coming months for Halloween and Christmas festivities and shopping.
Discover kiosk advertising
A reminder not to drive by Global roadside 6 sheets
With a small format portfolio of consisting of 315+ 6 sheets, and with more than 1in6 roadside 6 sheets in Northern Ireland owned by Global, there’s a great opportunity to grow your coverage and benefit from unique 6 sheet locations. Through exclusive partnerships, such as those with BT, Global can offer not only unobstructed, freestanding roadside 6 sheets in high traffic areas but also roadside 6 sheets at points of interest such as on the grounds of forecourts and retailers delivering a slower moving vehicular audience with increased dwell time and opportunity to see. With every location photographed and mapped, reach out to your Global Account Manager for more information and to discover what Global can add to your next roadside 6 sheet campaign.
View our 6 sheet coverage
Lookback: A summer of standout outdoor campaigns
The weather during summer 2025 has been one of the best for a few years with not one, not two, but three heat waves! That all helps bring audiences out of home and onto our streets, to gigs and festivals, into beer gardens and to enjoy alfresco dining! Perfect conditions for catching sight of all the amazing outdoor campaigns we’ve been proud to host across our diverse Northern Ireland portfolio this summer. From wrapped buses to T-Side+, digital campaigns across Street Hub, Mall D6s and our newly expanded large format digital billboard portfolio, and even hyper-targeted campaigns aimed at reaching golf fans descending on the North Coast for The 153rd Open, it’s been a feast for the eyes. Take a look at our short showreel of some of our favourites.
Watch the showreel
D48 win for Pat Kirk as Global celebrates Fantastic Foyle
At the start of the Summer, Global celebrated the Derry~Londonderry audience available to advertisers through Global’s unique outdoor portfolio in the City with ‘Fantastic Foyle‘. The initiative which was supported by the Londonderry Chamber of Commerce, and ran alongside a multi-format outdoor advertising campaign, offered local businesses the opportunity to win a large format digital campaign on Global’s flagship digital billboard on the City’s Carlisle Road. After a random prize draw, Pat Kirk motors was crowned the winner with their perfectly placed digital campaign reaching thousands of motorists throughout the summer. In addition to Derry, Global also offers digital billboards in Belfast and Bangor.
Discover digital billboards
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