Insight & Intel
Insight & Intel: October 2025
New insights reveal rise of digital-only banking
Our latest work.shop.play. audience insight survey revealed the rise of digital-only banks such as Monzo, Starling and Chase with 51% now using a digital-only bank – an increase from 23% since our 2019 survey. Whilst just 12% put all, or most, of their monthly income into a digital-only bank account, this highlights that they are likely secondary accounts rather than main bank accounts for the majority. This is further supported by the main reasons for having a digital-only bank account being everyday spending, travel/holidays and savings. 51% trust digital-banks more, or the same, as traditional banks with the remaining 49% trusting them less which demonstrates there’s more work to be done in terms of building trust. For a copy of the full insight report, which also includes traditional banking insights, please reach out to your Global Account Manager.
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You can do that with DAX: Case study and testimonial
We’re proud to offer local businesses access to DAX Audio, Global’s digital ad exchange, and give brands simple, powerful access to connected audiences and the digital audio market in a single buy. To showcase what’s possible, we’ve partnered with local brands already using DAX to create a series of educational case studies and testimonials called “You Can Do That With Dax”. Our first case study is for local broadband provider, Fibrus, with campaigns planned and bought by Genesis Belfast. Fibrus is a great example of how DAX can deliver hyper-local precision and help brands with unique geographic requirements achieve cut-through. Ask your Global Account Manager for more info or download a copy by visiting our website.
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Sports Direct mega store coming to Belfast City Centre
Sports Direct in Donegall Arcade, located in the heart of Belfast City Centre’s shopping district, is set to relocate with a mega glow up as it relocates to the former TK Maxx site within the arcade. The 30,000 sq ft ‘mega store’ will offer customers the world’s best sports and lifestyle brands, while also bringing other brands from Frasers Group’s ecosystem, including USC and GAME to the location. Donegall Arcade was first purchased by Mike Ashley’s Frasers Group in 2015. The new development will also see the former GAME store on Castle Place relocate inside the new mega store with US chicken fast food chain, Popeyes, rumoured to open their first city centre location in its place. The new store is set to open in December of this year, just on time for the Christmas rush.
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Global expanding LFD portfolio with Duke Street D48s
Coming soon! Global are pleased to announce not one, but two, brand-new additions to our D48 network in Derry~Londonderry – NI’s 2nd largest city. The new large format digital screens are located on Duke Street with a portrait D48, the same size as Global’s existing digital site on Carlisle Road, targeting city bound audiences. The other, a landscape D48, targets those travelling towards the Waterside and leaving Derry~Londonderry in the direction of Lisnagelvin, City of Derry Airport, Limavady and Belfast. Each screen boasts over 18.5m2 of high-definition space for your message and are located in proximity to the Translink North West Transport Hub. For more information, or to be amongst the first to add these screens to your next campaign, get in touch today.
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Prost! Oktoberfest returns to Belfast for 2025!
Belfast’s favourite Bavarian celebration is back for 2025. Steins, bratwurst and live music across 5 weekends starts on Thursday 25th September and runs until Saturday 25th October. The annual event which takes place in the heart of the city, at Custom House Square, is being promoted across Global’s outdoor portfolio. Large format 48-sheets across key routes, eye-catching 6-sheets in busy city hotspots, and unmissable bus advertising all helps to ensure audiences don’t miss out! The campaign is the perfect example of how Global’s outdoor formats in Northern Ireland work together to deliver reach, impact, and anticipation – helping big events like Oktoberfest create the citywide buzz they deserve. For more information, get in touch today.
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Global’s Make Some Noise Day is back for 2025
Global’s Make Some Noise Day is back for 2025, taking place on Friday 10th October. Our Northern Ireland team have been busily hosting charity lunches, raffles, sweepstakes, fun runs and more to build our fundraising total this year which currently stands at over £800. On Make Some Noise Day itself our team will be celebrating by dressing loud with our theme ‘Clashing Catwalk’… think animal prints, sequins, polka dots, tartan. All kinds of fashion crimes will be committed! Last year Global’s Make Some Noise raised a whopping £3.8m to support small charities and change lives across the UK, including Northern Ireland. We’d love your support, any donation, no matter how small can help make a huge difference.
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