Global was proud to take part in this year’s prestigious PANI Awards, joining agencies, clients, and media partners from across Northern Ireland to celebrate the very best in creativity, design, and campaign effectiveness.
As one of the key supporters of the event, Global sponsored the Best Cross-Format Campaign award within the Outdoor category – recognising outstanding strategic thinking and multi-format execution. This year’s winner was Krow for Hovis So Soft, recognised for its cohesive multi-format approach.
The PANI (Publicity Association Northern Ireland) Awards are one of the standout events in the marketing and communications calendar, attracting around 500 guests from across the industry. Established in 1958, PANI continues to provide an important platform for creative exchange, collaboration, and recognition of excellence across Northern Ireland.
This year’s awards took place on Thursday 20th November 2025 at the Culloden Estate and Spa, under the theme “The Wonderful World of Advertising.” The evening showcased the pioneering work and campaigns that are shaping the future of the industry.
Ahead of the ceremony, Global’s radio brand Classic FM hosted an exclusive VIP reception in the Robinson Suite for 100 invited guests. The reception offered a calm and refined start to the evening with a champagne welcome and live music from the Arco String Quartet, who performed classical interpretations of iconic advertising soundtrack favourites – a perfect nod to the awards’ theme.
Global also picked up Silver in the Media Owner Initiative category for All Eyes on Bus, a welcome acknowledgement among the team’s three shortlisted entries.
“The PANI Awards are a real celebration of the creativity and talent that make this industry such a vibrant place to work. We were delighted to once again support the event through our Classic FM VIP Reception, and to sponsor the Best Cross-Format Campaign category.
It’s always inspiring to see the incredible work being produced across Northern Ireland – congratulations to all this year’s winners and to all those shortlisted.”
Ryan Hoy, Marketing Manager at Global Northern Ireland
Listeners across Northern Ireland can enjoy Classic FM on FM radio, DAB+ digital radio, or via online streaming services.
