Insight & Intel
Insight & Intel: February 2026
Full motion takes to Belfast’s streets with Pulsehub launch
Global have officially launched Pulsehub, a new premium digital 6 sheet outdoor network in the heart of Belfast, bringing full motion advertising to some of the city’s busiest streets. Launching with a host of high-profile advertisers, Pulsehub showcases how full motion digital out of home delivers standout creativity at street level, while remaining accessible to brands of every size. The launch sees a range of leading brands including Avonmore and Hastings Hotels activate full motion campaigns across Pulsehub’s dedicated network, demonstrating the creative power and visual impact of motion-led storytelling in a premium, brand-safe public environment. Alongside these major brands, Global’s…
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New insights: Pulsehub D6s are welcomed by audiences
To support the launch of Pulsehub D6s, Global enlisted the help of its Northern Ireland audience insight community to gauge opinion on the new outdoor advertising product. Pulsehub D6s deliver undeniable cut-through, with 7in10 people saying they are likely to notice them when out and about in Belfast City Centre. They are also warmly welcomed, with 68% viewing Pulsehub D6s as a positive addition to the city – rising to 8in10 once audiences learn about their civic benefits. Perfectly positioned in Northern Ireland’s urban centre, Pulsehub D6s are ideally placed to reach Belfast’s growing retail and leisure scene, with 2in5 noticing an increase in new brands.
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Sephora builds excitement for NI opening with Pulsehub
Sephora is set to make headlines in Belfast as it opens its first-ever store in Northern Ireland, and the first on the entire Island of Ireland, on 12 February 2026. To build anticipation for this landmark launch, the global beauty powerhouse is advertising across Global’s entire Pulsehub D6 network in Belfast City Centre. Featuring world-renowned makeup, skincare, haircare and fragrance brands, including exclusives like Haus Labs and Makeup By Mario, Sephora’s campaign demonstrates how brands are using Pulsehub D6 to deliver standout, city-scale impact, and ensuring no one misses the news of this exciting new addition to Belfast’s buoyant retail scene.
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The power to move your audience with full motion
Pulsehub D6s bring full motion content to Belfast City Centre, giving brands the power to truly move their audience. Around a third of all screens can be used to create striking impact on busy urban streets. Research shows full motion increases attention by 28% and positivity by 40% versus static content, while our new audience insight survey revealed 72% see it as effective at drawing attention, 56% want to see it used more, and 59% find it entertaining. Brands like Hastings Hotels have already harnessed full motion to showcase their luxury portfolio, highlighting weddings, short breaks, and seasonal experiences like Valentines. Fully brand safe, full motion also paves the way for on-street anamorphic – a design technique used to give the illusion of 3D depth.
From insights to impact: Your Pulsehub D6 toolkit
Planning and buying Pulsehub D6s has never been easier. To help advertisers integrate Belfast City Centre’s newest digital network into campaigns, Global have developed a full suite of supporting collateral. A new presentation offers an at-a-glance overview of benefits, features, and environment, while a one-pager summary distils this for quick reference. Advertisers can also access audience insights, site cards with photos, map locations, and screen details, plus an interactive map shows every Pulsehub D6. Video footage and photography bring the screens to life, helping planners visualise campaigns in context.
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Plan to reach even more audience with Pulsehub D6s
Belfast City Centre is set for another exceptional year in 2026, with major events driving huge audiences into the heart of the city – and Pulsehub D6s are perfectly placed to reach them. Highlights include St. Patrick’s Day (attendance: 16,000), Belfast City Marathon (attendance: 20,000), and the brand-new Belfast Summer Series of concerts (attendance: 45,000). Pride (attendance: 85,000) draws huge crowds, while Fleadh Cheoil na hÉireann, the world’s biggest celebration of Irish music and culture, will take place in Belfast for the first time, attracting an incredible 700,000 attendees. Adding CHSq Presents into the mix, Pulsehub D6 gives brands unrivalled visibility when Belfast is at its busiest and most vibrant.
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