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Through an exclusive partnership with Translink, Global is Belfast’s leading bus advertising provider.

Operating via numerous high-frequency corridors, Metro is the main bus service for Belfast, operating throughout the entire city. Bus advertising on Metro takes your brand and message to the likes of Shore Road, Cavehill, Holywood Road, Belmont Road, Castlereagh Road, Newtownbreda, Ormeau Road, Lisburn Road, Falls Road, Shankill Road, Oldpark Road and Cliftonville Road.

bus advertising reach in Belfast

87%

of adults 15+ reached with bus t-sides

79%

of adults 15+ reached with bus supersides

83%

of adults 15+ reached with bus rears

no obligation

Have a campaign in mind or just looking for more info?

Whether you’re looking to advertise across our extensive outdoor estate, the UK’s best-loved radio stations or DAX – our pioneering digital advertising exchange, our team are ready to help.

Use the form opposite to enquire or arrange a no-obligation chat with a member of our Belfast-based team.

Alternatively – Call 028 4451 1888 or Email belfast@global.com

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target bus advertising in Belfast

Within the various Belfast Metro bus corridors and services you can drive increased value from bus advertising by placing advertising on buses operating from depots that serve only the areas you need to reach.

Across Northern Ireland there are a total of 23 bus depots with 4 of those exclusively for Belfast Metro. You can even extend your bus advertising campaign’s reach into the Greater Belfast area by placing advertising within Ulsterbus depots such as Bangor, Newtownards, Newtownabbey or Lisburn.

Belfast bus advertising depots

4

Belfast Metro bus depots

5

Greater Belfast bus depots

9

Belfast bus depots in total

Belfast bus advertising formats

t-sides

t-sides

One of the most in demand bus formats due to its ability to build high coverage quickly. This combines with a T-Side’s powerful stature and a drop section that is the same size as a 6 sheet and lends itself to stunning visuals sure to attract attention.

supersides

supersides

Supersides are pavement-facing with towering placement higher up on the bus for optimum visibility. They provide rare broadcast coverage on Belfast's high streets and within commercial and retail environments prompting purchase in the right place, and at the right time.

rears

rears

Bus rears combine mass coverage with a lower entry cost, delivering a local presence but on a Belfast-wide scale. Although one of the smaller bus formats, their placement is everything. Bus rears are perfectly placed for one-to-ones with motorists and their passengers offering increased dwell time for message absorption.

streetliners

streetliners

Streetliners offer the chance to make a true connection with audiences using single deck buses travelling between Belfast City Centre and Belfast's suburbs. Located on both sides of the bus, streetliners deliver reach into areas where other outdoor opportunities may be limited.

passenger panels

passenger panels

With a socially engaged and relaxed audience at your disposal, passenger panels are the perfect platform to persuade audiences who have the time and a means to act. Passenger panels are available in two different sizes and can be found on all Belfast Metro buses and Ulsterbus vehicles serving the Greater Belfast area.

bus fame awards

bus fame awards

Consider amplifying your Belfast bus advertising campaign with bus fame opportunities such as mega rears, wrapped buses and special production treatments such as lenticulars and illumination. All of which can make your brand a part of the conversation and part of consumer culture.

helpful links

Looking for more information on bus advertising in Belfast?

We want to make sure you have all the information and help available to you when planning a bus advertising campaign with Global in Belfast. We’ve compiled some helpful links below which we think you might find useful.

Northern Ireland bus planning guide

bus advertising benefits and formats

bus advertising production specifications

If you can’t decide on the right bus advertising format, or just prefer to talk to someone, we’d love to hear from you. Get in touch with a member of our Belfast-based team here.

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