Insight & Intel
Insight & Intel: December 2024
Online food delivery: Fresh NI insights delivered
In November we took a deep dive into the world of food delivery and meal kits with our 3,000 strong NI insight community. Despite JustEat being the most popular service, almost 1in3 use multiple delivery services to not only get more restaurant choice, but to avail of the best deals. 27% use food delivery services to order food they couldn’t cook themselves with Chinese food, pizza and Indian food all high up the list of favourite foods to order online. With most food delivery services having a smartphone app, it’s no surprise that 3in4 order this way with 14% ordering food ahead of time when out and about to be delivered when they get home and a fifth doing the same but for collection.
contact us for results
work.shop.play. gets a new look ahead of 2025
work.shop.play, Global’s own audience insight community has had a ‘glow up’ ahead of 2025. The research panel, which consists of over 3,000 NI members, and is recruited solely from Global’s outdoor advertising portfolio, celebrated 10 years in March this year. To mark the next chapter of the community, the brand has had a refresh complete with a new brighter logo and new look member recruitment campaign. The new campaign will begin popping up across Global’s outdoor portfolio from the end of the year with different designs to showcase that work.shop.play. is place for everyone’s opinion, and that everyone’s opinion can win prizes! What isn’t changing however, is the generation of fresh and local insights that the community delivers.
Read more
Hotel chain Yotel to open in Belfast in 2026
Innovative hotel chain, Yotel, is set to open a new location in Belfast as part of its expansion plans. The new 165 room hotel will be in the city’s historic Shaftesbury Square area, close to the likes of Queen’s University and Botanic Gardens. Expected to open in 2026, Yotel Belfast will join new openings currently planned for Tokyo and Bangkok and will embody the YOTEL DNA of intelligent space-saving design and smart technology. Guests can expect reclining SmartBeds, SmartTVs, a new dynamic food and beverage concept and a 24/7 fitness centre. Whilst bringing with it many of Yotel’s signature features, local designers will reflect the unique character of the city, helping establish the hotel as a major asset to the growing tourism market in Belfast.
Discover advertising in Belfast
Christmas Market makes an impact with Global OOH
Having returned on Saturday 16th November, along with the City’s Christmas lights switch on, the Belfast Christmas Market is back for 2024. Now in its 20th year, the market is a popular fixture on the festive calendar for many and attracts over 1 million people each year. Ahead of its return, the market, which is located in the grounds of Belfast’s City Hall, used a combination of bus Supersides and Global’s large format digital billboard on Belfast’s busy Bruce Street to raise awareness and attract visitors. Complete with Christmas fayre, handcrafted goods and bespoke artisan products, the market will open until late throughout the festive period until 22nd December making it a great time for brands to captivate a jolly audience willing and ready to spend.
Discover bus advertising
Global partner, Rushmere, to welcome 7 new stores
Global partner, Rushmere Shopping Centre in Craigavon, is a popular spot for leisure seekers and shoppers, having gone from strength to strength. In addition to recently refurbished stores including Quiz and H.Samuels, the shopping centre has just confirmed it will welcome not 1 but 7 new stores to open before the festive season. Rituals, Søstrene Grene and Mango are amongst those taking up residency with others said to be Schuh, Caffe Nero and Mountain Warehouse. In addition to these new stores, the centre is set to get a further footfall boost with a brand-new Christmas experience! Advertisers can reach this valuable audience through Global’s on-mall digital screen network.
Read Mall D6 FAQS
Feel festive with non-stop Christmas tunes from Global
With the countdown to Christmas officially on, Global have unwrapped not one but two radio stations, dedicated to playing non-stop Christmas tunes. Heart Xmas is back with hits including Mariah Carey’s iconic ‘All I Want for Christmas Is You’ and Michael Bublé’s charming ‘It’s Beginning to Look a Lot Like Christmas’. Joining Heart Xmas this year for the first time is Smooth Christmas. Alongside Heart Xmas’s feel-good hits, Smooth Christmas will play ‘Always the Best Christmas Music’, bringing the festive cheer with the best songs such as Elton’s John’s smash hit ‘Step into Christmas’ and ‘Merry Xmas Everybody’ from Slade. Listen on Global Player now along with Global’s recently launched 12 new stations.
Read the full story
careers.
careers.
careers.
careers.
Working at Global isn’t just a job – it’s an experience.
global careers
