Insight & Intel
Insight & Intel: July 2024 | Bus Special
Global retains Translink on-vehicle advertising contract in NI
Global have announced that they have retained the Translink on-vehicle advertising contract in Northern Ireland following a recent tender process.
The contract will commence on 1st January 2025 for an initial term of 5-years with an option for Translink to extend the contract for a further period of up to 60 months. Translink is Northern Ireland’s main public transport provider, operating Metro, Glider, Ulsterbus, Goldliner, Foyle Metro and NI Railways services. Global is responsible for managing, developing, marketing and selling external and internal advertising formats across Translink’s 1,050 vehicles.
Read more
Kopparberg launches iconic wrapped bus campaign in Belfast
Kopparberg, Ireland’s #1 fruit cider brand, has transformed, not one, but five of Belfast’s familiar magenta Metro double deck buses as part of their high-impact outdoor Summer Refreshment campaign.
The campaign, which also extends across Global’s digital Street Hub network, transformed the 4-metre-high vehicles delivering an impactful and memorable branding campaign creating an ‘always-on’ presence for the brand throughout the all-important summer months for the cider industry. Launched at the foot of Belfast’s iconic Harland & Wolff cranes, the five Kopparberg wrapped buses will be in operation throughout the Capital providing both classic and alcohol-free inspiration to audiences in proximity to Northern Ireland’s largest concentration of bars, restaurants and on-trade venues.
Read the full story
Danske Bank makes T-Side+ debut with multi-creative approach
Last month Danske Bank made their T-Side+ debut with three fun creatives aimed at encouraging audiences to switch to a new Danske Bank current account.
Acting as an integral part of Danske Bank’s new switching campaign were 15 T-Side+ which formed part of a larger outdoor advertising campaign also consisting of standard bus T-Sides. The T-Side+ product extension uses contra vision vinyl to extend selected parts of the traditional T-Side design beyond the frame to elevate and enhance the creative concept, delivering increased impact, and attracting even more attention from both roadside and pedestrian audiences.
Read the full story
All eyes are on bus advertising in new Global research study
Global have released the results of its latest research study, ‘All Eyes on Bus’, which delivers new insight into the bus advertising audience in Northern Ireland and showcases the continued effectiveness of bus advertising at reaching, engaging and igniting action from audiences out of home.
Key highlights include the varied nature of people’s missions and modes of transport used when encountering buses and bus advertising. In addition, the research also reveals how buses continue to be woven into the fabric of society with 7in10 valuing their local buses and many describing buses as “essential”, “helpful” and a “lifeline”.
Discover All Eyes on Bus
The daily coffee fix gets contextual with new T-Side+ campaign
Coffee on-the-go retailer, Barista Bar, have launched a playful new bus campaign using Global’s innovative new bus T-Side+ format.
Offering audiences across Belfast and Northern Ireland a cup of comfort after a tough day, the campaign extends selected parts of the traditional T-Side design beyond the frame to elevate and enhance the creative idea. The contextual nature of Barista Bar’s creative not only makes the campaign work harder by linking to the bus medium beyond simply using it as a display but also boosts its appeal with audiences.
Read the full story
careers.
careers.
careers.
careers.
Working at Global isn’t just a job – it’s an experience.
global careers
