Insight & Intel
Insight & Intel: November 2024
Dreaming of a more sustainable Christmas?
Ahead of the busiest retail period of the year we asked our Northern Ireland audience insight community all about their shopping habits and intentions this Christmas. Whilst over half made a start on their Christmas shopping in October, or earlier, a third plan to make a start in November and 14% will wait until December. Impact of Christmas on the environment also appears to be more front-of-mind amongst audiences this year with 1in5 saying they have concerns around over consumption at Christmas. 18% said they would reduce the number of gifts they buy but not necessarily how much they spend and almost 1in10 will not send Christmas cards for the first time this year.
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All aboard the night bus with additional Translink services
Global Northern Ireland partner, Translink, have announced that late night bus, coach and train services will operate over four weekends in the run-up to Christmas. The extra services will run from Nov 30 until Dec 21 with Greater Belfast Metro bus services operating across 11 main routes departing between midnight and 1.30am. Additional coach and bus services will also operate from Belfast to key Northern Ireland towns and cities including Derry, Newry, Banbridge, Dungannon, Ballyclare, Crumlin, Templepatrick, Newcastle, Ballynahinch, Downpatrick and Carryduff. Translink has partnered with Belfast Improvement Districts, Hospitality Ulster, Visit Belfast and major Belfast taxi firms to encourage travel into the city in the run-up to Christmas.
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First Greggs drive-thru, Chick-Fil-A and more for NI
Following an announcement back in May that Greggs was to open its first drive-thru restaurant in Northern Ireland, work has now started at the site in Craigavon’s Marlborough Retail Park, Co Armagh and will feature both indoor and outdoor seating. The chain currently has 17 stores in Northern Ireland and plans to open a further three in Belfast’s Lisburn Road, York Street and Forestside Shopping Centre. The news also comes as American restaurant chain, Slim Chickens, announced plans to open its first drive-thru location in Northern Ireland at Sprucefield Retail Park. Another American fast-food chain, Chick-Fil-A, also confirmed that Northern Ireland is part of its first wave of UK restaurants, making them amongst the first permanent stores outside of North America.
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TK Maxx uses Street Hub to attract shoppers
National retailer, TK Maxx, recently relocated to a brand-new store within Belfast City Centre with Global’s Street Hub network raising awareness and directing shoppers to the new store. The new, larger store is set across 24,872 sq. ft. and houses fashion, accessories, beauty and home in a brighter store in the City’s CastleCourt Shopping Centre. With 20 Street Hub screens located across the City’s busiest streets they provided the ideal platform for TK Maxx to get right into the heart of the shopping action and inform savvy shoppers of the move. In a recent Global Northern Ireland audience insight survey, 6in10 say they shop at TK Maxx for homeware, almost half for men / womenswear and 27% for seasonal items such as Halloween and Christmas decorations!
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Global soars to a new record high in latest RAJAR
Global has seen another consecutive quarter of growth, its fifth in a row, outperforming the commercial radio market and delivering its highest ever set of RAJAR figures (Quarter 3 2024, 24 June – 15 September), with a record-breaking 29.2 million people tuning in each week to Global’s brands with gains in reach, hours and share in both the last quarter and year-on-year. It is the first time Global has broken through the 29 million listener mark. The most popular commercial radio group in the UK, Global has achieved its best-ever share of 26.9%, with listeners enjoying a record-breaking 281 million hours of radio from brands including Capital, Heart, LBC, Smooth, Radio X and Classic FM.
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Global NI celebrates Make Some Noise Day 2024
On 11th October, Global Northern Ireland celebrated its 3rd Make Some Noise Day, helping raise money for small charities across the UK and Northern Ireland. Instead of a single challenge, 2024 saw us take on lots of smaller fundraising initiatives including a St. Patrick’s Day ‘Shillings for a Shindig’ event, Globaller Jenny ran the Comber 10k, whilst Globaller Jon completed the Mourne Seven Sevens Challenge. We also celebrated a Summer of Sport and hosted various ‘donate & dine’ office lunch fundraisers. Our efforts culminated in a Spooky Sports Day event with our collective efforts raising a whopping £1,900. Thank you to everyone who donated and supported us this year. We really appreciate it.
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