Insight & Intel
Insight & Intel: September 2024
Audience quick-fire survey on cold and flu remedies
As summer draws to a close, we’ve been asking our audience community to turn their attentions to winter health and cold and flu remedies in a new quick-fire survey. Habits were divided when it comes to preparing for winter with 48% only buying medicines and remedies when needed, or when they start to experience symptoms. On the other hand, 45% always have a stockpile of medicines, or try to get ahead of cold and flu season by stocking up in advance. When itcomes to buying remedies, our community are most likely to visit their local bargain retailer (e.g. Home Bargains) to get the best value or pick them up during their regular grocery shop at the supermarket.
contact us for the results
Local town service buses get a ‘fibrefast’ makeover
Broadband provider, Fibrus, has transformed buses in three of Northern Ireland’s regional towns in a new hyper-targeted consumer broadband campaign. The campaign, which features messages tailored to each geographical area, is inviting locals in Newcastle, Enniskillen and Coleraine to switch to Fibrus full fibre broadband.
In addition to localised messaging, the campaign also gets playful with a design that interacts with the wheels of the bus, giving the illusion of speed, and further echoing the benefits of Fibrus’ superfast broadband service. The regular Translink blue livery has also been replaced with Fibrus’ signature green colour palate, making the buses instantly recognisable to audiences.
Translink reaches new heights with T-Side+ campaign
Ahead of its scheduled opening in Autumn 2024, Translink recently launched a multi-format campaign to announce the opening of Belfast’s new transport hub, Grand Central Station. The campaign which positions the new station as delivering enhanced passenger travel connections “for big days out and beyond”, consisted of Global Street Hub, and these towering T-Side+. The T-Side+ format allows advertisers to take their creative idea ‘beyond the frame’ and extend selected parts of the design to deliver some extra special standout. Already known for being the world’s tallest land animal, Translink have cleverly extended their giraffe design beyond the already impactful 1.8m T-Side drop section to catch the eyes of audiences across Belfast.
Discover bus advertising
Rushmere to welcome new Mango store this year
Global Northern Ireland partner, Rushmere Shopping Centre, is to welcome a brand-new 6,700 sq. ft Mango store before the end of the year. The Spanish retailer already has a store in Belfast’s Victoria Square but is set to expand to three stores in 2024, which will also include a new store in Derry~Londonderry. The new Rushmere location will offer a range of womenswear and accessories with the brand’s expansion showcasing the commitment to Northern Ireland. Rushmere shoppers can be reached using Global’s outdoor advertising portfolio which consists of classic 6 sheets and a digital screen network located on the busy mall concourse. Rushmere has experience a recent boost in retailers in the last 18 months with Primark opening a new anchor store, while Waterstones and Miniso have also opened in the centre.
Discover our digital malls
The Ivy confirms opening date for Belfast Brasserie
Following the The Ivy Collection’s announcement that they had plans to open its first full-service brasserie in Northern Ireland, the prestigious restaurant chain has confirmed its official opening date as Tuesday September 17th. Taking up residence in the City’s infamous Cleaver House at Donegall Square North, the new Brasserie will be set across two floors and promises a striking and stylish interior with breathtaking views of the iconic Belfast City Hall. The luxury venue will accommodate 188 guests across the main restaurant, a showstopping central bar area and a glamourous private dining area catering for 24 guests. A welcome addition to the City, The Ivy will be open 7 days a week for breakfast, brunch, lunch, afternoon tea, cocktails and dinner.
Advertise in Belfast
Make Some Noise for Jon’s Seven Seven’s Challenge
With Global’s Make Some Noise Day 2024 fast approaching on Friday 11th October, our efforts are already well underway to fundraise for small charities across the UK and Northern Ireland. Fundraising so far includes Globaller, Jenny, running the Comber 10k, office charity lunches and Olympic sweepstakes. Now fellow Belfast-based Globaller, Jon, is raising money for Global’s Make Some Noise by completing the Mourne Seven Seven’s Challenge on Saturday 14th September. Jon will hike the 7 highest peaks of the Mourne Mountains, a total of 29km across diverse terrain with a staggering elevation gain of 2440m, all in just 12 hours! We’d love you to help us support Jon’s amazing challenge.
Donate here
careers.
careers.
careers.
careers.
Working at Global isn’t just a job – it’s an experience.
global careers
