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Our work.shop.play. community is recruited via Global outdoor advertising products. Regular dialogue with community members through surveys and other engagement activities delivers exclusive new insights which can be used to help shape our clients’ products, services, and communications.

We work across many different categories and collaborate with a range of advertisers to create new and attention-grabbing narratives. To see how we can work with your brand to engage with the outdoor audience please feel free to reach out and contact us.

 

research panel

Our online research panel consists of people aged 16+ whose time is mostly spent working, shopping or socialising in towns and cities throughout Northern Ireland.

Each month, we send out an incentivised survey to generate behavioural and product usage insights about our panel. This gives us up to date information and robust data on consumer behaviour across Northern Ireland.

3k

people on our panel

insight reports

With new local insights available every month, our insight reports make it easier to digest and use this wealth of data allowing you to delve into the behaviour of the outdoor advertising audience on anything from food & drink, holidays, tech, finance and much more.

Reach out to a member of our team to request access to any of our work.shop.play. insight reports.

bus advertising drives new members

323%

uplift in unique visitors to the work.shop.play. website

600%

uplift in new members because of the campaign

38%

conversion rate of unique visitors vs. opted in members

use our insights to enhance communication with audiences

The insights generated directly from our work.shop.play. community can be used to enhance your communication with audiences when using our outdoor portfolio that includes; bus advertising, 6 sheets, billboards, phone kiosk advertising and more.

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jnor

Independent and accountable audience delivery for outdoor advertising in Northern Ireland.

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research studies

research studies

Our key research projects covering audiences and their behaviours. We are continually forging ahead in our field to make sure our team is armed with the most up-to-date, insightful, and local research possible.

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audiences

audiences

Outdoors, on the move, at scale. Whether you’re looking to achieve audience reach on a provincewide scale, right across Northern Ireland, or on a local level, by town and by city, we’ve got you covered.

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campaign toolkit

campaign toolkit

We’ve created lots of helpful tools and resources to make planning and buying the perfect outdoor advertising campaign as easy as possible.

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careers.

careers.

careers.

careers.

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