research studies

state of the nation 2

Global’s State of the Nation 2 study revisits the attitudes, emotions and behaviours we explored in January 2025, revealing how NI audiences have evolved and what this means for advertisers planning ahead.

state of the nation

State of the Nation delves into what Global’s audience are thinking and feeling, and how they are spending, against the backdrop of recent macro world events and rising costs. 

The study follows a month-long survey undertaken using Global’s work.shop.play. online community in Northern Ireland with opinions crowdsourced from over 530 respondents in January 2025. 

all eyes on bus

All Eyes on Bus follows our ‘Thinking Outside the Bus’ research conducted in 2020 during the Covid-19 pandemic and not only provides fresh new insight into the bus audience but sheds light on their movements as seismic shifts such as hybrid working accelerated a change in daily routines.

thinking outside the bus

Global's study showcasing the power of bus advertising and its ability to effectively ignite action from audiences and drive them online.

passenger panel effectiveness

Global's study demonstrating harnessing increased dwell time afforded by bus passenger panels generates a response from commuters.

brand is back!

Against the backdrop of rising costs, customers are re-evaluating where they spend. This means the power of brand has never been more important. With this Global research study we want to help you be more empathetic and ensure messages resonate.

insight tools

Global's insight tools and audience research are used to better understand audiences and in turn, drive maximum value and increased relevance for advertisers and brands.

audiences

With a provincewide presence right across Northern Ireland, Global's outdoor estate reaches audiences in the heart of local communities as they go about their day.

campaign toolkit

Global has created lots of helpful tools and resources to make it as easy as possible to plan and book the perfect outdoor advertising campaign.