ni 180.242.58.46

want more information, or to enquire about advertising with us?

phone iconcall us mail iconenquire now

request a call back

Accept

All Eyes on Bus follows our ‘Thinking Outside the Bus’ research conducted in 2020 during the Covid-19 pandemic and not only provides fresh new insight into the bus audience but sheds light on their movements as seismic shifts such as hybrid working accelerated a change in daily routines.

More useful resources: Bus benefits  |  Bus formats  |  Costs & pricing

download the study

The concept of the study was simple. A secret agent themed call-to-action campaign was displayed across various bus formats with audiences encouraged to join the investigation by visiting a dedicated website and complete a short surveillance report. All metrics including site visits, unique users, engagement levels and audience sentiment were tracked and monitored throughout.

Download the case study here.

we found that

bus ignites immediate action

bus ignites immediate action

Bus reaches a mobile connected audience with a means to take immediate action across both internal and external formats.

reaches audiences throughout the week

reaches audiences throughout the week

Despite hybrid working bus remains effective at reaching audiences across all weekdays and weekends.

reaches audiences across the entire day

reaches audiences across the entire day

Bus reaches throughout the day in line with the habitual movements of audiences with traditional commuting dayparts intact.

one-to-many broadcasting but geo-targeted

one-to-many broadcasting but geo-targeted

Bus is a targeted medium with responses mirroring geographical campaign planning.

message recency across missions

message recency across missions

Bus reaches audiences across different out of home missions, engaging and influencing audiences to take action.

welcomed by audiences

welcomed by audiences

Buses are a welcomed part of the communities they serve with bus advertising benefiting from this halo effect.

bus advertising

Global is the leading provider of bus advertising across Northern Ireland. Buses can help rise your brand above the clutter and reach audiences provincewide or at a local level.

discover more

download the study

download the study

explore more

insight tools

insight tools

Global's insight tools and audience research are used to better understand audiences and in turn, drive maximum value and increased relevance for advertisers and brands.

discover more

audiences

audiences

With a provincewide presence right across Northern Ireland, Global's outdoor estate reaches audiences in the heart of local communities as they go about their day.

discover more

campaign toolkit

campaign toolkit

Global has created lots of helpful tools and resources to make it as easy as possible to plan and book the perfect outdoor advertising campaign.

discover more

careers.

careers.

careers.

careers.

Working at Global isn’t just a job – it’s an experience.

global careers