DAX is a programmatic solution for advertisers, helping brands to access digital outdoor screens; offering reach and visibility across the UK.
DAX combines inventory from Global’s digital outdoor advertising portfolio and DAX’s outdoor partners, Ad City Media, Ad Media and Elonex. We can help your brand access digital outdoor, at scale, from your chosen demand side platform (DSP).
easy to activate
The DAX supply side platform (SSP) consolidates everything within one easy-to-use platform, offering smart targeting, greater flexibility and real-time decision making on delivery and optimisation.
reach your audience
Through real-time trading, you can reach your target audience in the right place, at the right time, all within an hour of bidding.
brand safe
DAX is brand safe and operates a clear duty of care with GDPR compliant data and prohibition management.
transparent delivery
We guarantee proof of delivery for every ad served, and all impressions are 100% viewable.