digital bus superside trial

Global, in partnership with Translink, Northern Ireland’s public transport provider, have launched a trial of the country’s first digital bus advertising screens.

The displays are a digital version of the popular bus Superside format, on the pedestrian-facing side of a double deck bus, the new digital LED screens are not only the first-of-their-kind on the island of Ireland, but also the first full-size digital Superside panels in the UK.

The Driver and Vehicle Agency (DVA) approved screens will deliver high quality and high-definition broadcasting capabilities. In-built brightness controls ensure the brightness levels adjust according to the environmental conditions, with after dark levels set to meet safety requirements ensuring that displays are optimised and clearly legible but without glare during the hours of darkness.

A successful trial will spell the beginning of a new era for bus advertising by offering advertisers a host of new benefits that includes copy rotation, dynamic campaign abilities, location-targeting, increased flexibility through creative changes and shorter advertising lead times.