Jordan North “entered the chat” when he joined Capital Breakfast in April – now Capital is inviting the nation to join in too!

Superstar artists including Sabrina Carpenter, Billie Eilish, Katy Perry, Ed Sheeran, Benson Boone, Perrie and Stormzy star in new ad campaign for Capital, the UK’s No.1 hit music station

Global, the Media & Entertainment group, has launched a star-studded ad campaign for Capital Breakfast with Jordan North, Chris Stark, and Siân Welby.

As part of the campaign, a brand-new TV ad will premiere today on ITV1 and ITVX, All4, and Sky featuring some of the world’s biggest hit music artists including Sabrina Carpenter, Billie Eilish, Ed Sheeran and Stormzy. It has been created and produced in-house by Global and showcases the chat that happens every morning on Capital Breakfast, a conversation that everyone is invited to join!

The ad opens with Capital Breakfast host, Jordan North, revealing to the nation that when he was a child, he believed that all cats were female and all dogs were male! The Capitalmic is then passed to A-list artists and listeners across the nation to ‘join the chat’, reacting to Jordan’s hilarious revelation and sharing the things they too believed as children.

The TV ad will be amplified on Global’s outdoor estate across the UK on digital screens and buses, on YouTube, Facebook, Instagram and TikTok with media planning by PHD.

“Our new Capital Breakfast campaign is all about creating a sense of fun, relatability and connection. With the help of some of the world’s biggest music artists, we’re encouraging the nation to ‘join the chat’ and be part of what makes the show so special.

“I’m also proud that this campaign was entirely created in-house, showcasing the exceptional creative talent we have here at Global. It perfectly captures the spirit of the highly entertaining and engaging Capital Breakfast show.”
SIMON BARNABAS, MANAGING DIRECTOR OF MARKETING AT GLOBAL

Capital Breakfast’s Jordan North said: “This ad is next level! We’ve got some of the biggest names on the planet joining in and we can’t wait for everyone to watch it. We’re always so excited for everyone to join the chat with us every morning as we love hearing stories from our listeners – they help make the show what it is! We’re bringing the best vibes to kickstart your day, so make sure you’re tuning in – trust me, you don’t want to miss out!” 

Capital entertains 9.1 million* listeners, and 15 million fans on social media, playing music from the biggest hit music artists, presented by Jordan North, Chris Stark and Siân Welby plus Sonny Jay, Will Manning, Aimee Vivian, Jimmy Hill, Kemi Rodgers, Meg McHugh, Niall Gray, Jay London, Chris Ros and Ant Payne.

Listen to Capital Breakfast with Jordan North, Chris Stark and Siân Welby weekdays 6am – 10am across the UK and on Global Player, the official Capital app.

Listen to Capital across the UK on FM, DAB digital radio, on Global Player, the official Capital app, on your smart speaker (“play Capital”), iOS or Android device and atcapitalfm.com.

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Credits

Marketing

Managing Director, Marketing: Simon Barnabas

Director of Marketing Operations & Planning: Claire Snedden

Senior Brand Marketing Manager: Chloe Normyle

Brand Marketing Executive: Faye Levene

TV Ad Production Team

Creative Director: Mike Bradley

Creative Director: Mark Potts

Director: Tom Day

Group Head of Video Production & Operations: Carl Trumpess

Group Head of Brand Sound Design: Ash Bard

Head of Video Operations & Line Producer: Mair Rees-Forman

Head of Post Production: Kieran Ridgers

Lead Editor & Head of Video – Capital: Jon Dommett

Assistant Editor: Chloe Ring

Visual Effects Lead: Balazs Koszta

3D Design: Chris Davenport

2D Design: Bill Roberts

Producer: Emily Horne

Production Coordinator: Bailey Plaskow

Production Assistant: Matthew Sullivan

Creative Design

Creative Director: Mark Potts

Creative Lead: Bill Roberts

Designer:  Callum Waitimas

Script Writer and Senior Development Creative: Benedict Townsend

Capital Programming Team

Managing Editor: Brent Tobin

Deputy Managing Editor: Lee Sevenoaks

Head of Shows: Paul Phelps

Script Writer and Executive Producer, Capital Breakfast: Calum Hider

Script Writer and Senior Producer, Capital Breakfast: James Thomson-Boston

PA to Managing Editor: Desi Kereva