Daily coffee fix gets contextual with new Barista Bar T-Side+ bus advertising campaign

Coffee on-the-go retailer, Barista Bar, have launched a playful new bus campaign using Global’s innovative new bus T-Side+ format.

Offering audiences across Belfast and Northern Ireland a cup of comfort after a tough day, the campaign extends selected parts of the traditional T-Side design beyond the frame to elevate and enhance the creative idea.

The contextual nature of Barista Bar’s creative not only makes the campaign work harder by linking to the bus medium beyond simply using it as a display but also boosts its appeal with audiences. Global’s own audience insight research reveals that audiences welcome outdoor advertising written and designed with its surroundings in mind.

Barista Bar have certainly stirred things up this cycle with the T-Side +. The enlarged canvas allows for extra creativity, going over the usual T-Side border to add an extra dimension to this campaign.

The window cleaner extends across the bus mimicking the hand washing the bus, resulting in a truly innovative OOH campaign.

I am delighted to be a part of this, I loved seeing the concept come to life from the early planning stages to seeing it out and about on the streets.

CLARE FERRIS, SENIOR CLIENT MANAGER, PML GROUP NI

“We’ve previously seen advertisers use our T-Side+ format to expand the T-Side area, create a larger advertising canvas for their lead visuals and boost impact, however what Barista Bar have done with this new campaign is use the format to bring the message to life and tell a story.

Everyone has tough days for one reason or another, but the portrayal of a window cleaner scaling a towering double deck bus is sure to make some audience members feel better about their own tough days, and if not there’s always a delicious cup of Barista Bar coffee close by to help!”

Rebecca Rodgers, HEAD OF AGENCY AND SPECIALIST SALES, Global Northern Ireland

Beyond the contextual nature of this campaign, bus advertising offers excellent synergies with Barista Bar. The mobile nature of bus advertising, and its ability to drive campaign reach across multiple geographical locations allows Barista Bar to reach ‘on-the-go’ audiences in proximity to the many Barista Bar outlets across Northern Ireland. Importantly, when they have time to act.

T-Side+ are available for campaigns consisting of 50 T-Sides or more. All T-Side+ panels are displayed on Belfast’s high frequency Metro bus fleet. Alone, these 15 T-Side+ panels reach over 330,000 Greater Belfast adults in a 2-week campaign period (Source: JNOR).

For more information on T-Side+ and bus advertising visit our dedicated webpage here or contact us.

This campaign was planned and bought by Genesis Advertising and PML Group NI.