Last month Danske Bank made their T-Side+ debut with three fun creatives aimed at encouraging audiences to switch to a new Danske Bank current account.
Acting as an integral part of Danske Bank’s new switching campaign were 15 T-Side+ which formed part of a larger outdoor advertising campaign also consisting of standard bus T-Sides.
The T-Side+ product extension uses contravision vinyl to extend selected parts of the traditional T-Side design beyond the frame to elevate and enhance the creative concept, delivering increased impact, and attracting even more attention from both roadside and pedestrian audiences.
The campaign played to bus advertising’s strength at igniting action from audiences, particularly smartphone connected audiences who have the means to take immediate action online. Each of the three designs featured a unique strapline that linked to the creative treatment, encouraging audiences to “apply online in the time it takes to run a bath, enjoy a caramel frappé or find something to watch”.
“We are delighted to see Danske Bank harnessing the innovative T side+ format. The personal current account switch campaign has been a huge success, propelled by the amazing T side+ creative canvas, three striking designs and one huge impact!”
Matthew Smyth, Client Manager, PML Group Northern Ireland
“Danske Bank really made the most of this new innovative bus format using not one, but three, visually captivating designs. Already fans of standard Bus T-Sides, it was great to see Danske Bank really commit to this format and harness all the great benefits that bus advertising has to offer.
T-Sides already offer an incredibly powerful creative canvas for advertisers with the huge drop section usually reserved for product shots and visuals. Here we saw this impact ingeniously boosted across each of the campaign’s playful designs”.
Allan Halsall, Global Northern Ireland
T-Side+ are available for campaigns consisting of 50 T-Sides or more. All T-Side+ panels are displayed on Belfast’s high frequency Metro bus fleet. Alone, these 15 T-Side+ panels reach over 330,000 Greater Belfast adults in a 2-week campaign period (Source: JNOR).
For more information on T-Side+ and bus advertising visit our dedicated webpage here or contact us.
This campaign was planned and bought by Krow Ireland and PML Group NI.