Bed retailer, Dreams, has become the first advertiser to enlist the help of the new bus T-Side+ format in Northern Ireland for their new outdoor campaign.
An integral part of the new ‘Big Sale Starts Boxing Day’ campaign, there are 15 Dreams’ T-Side+ in total which form part of a larger outdoor advertising campaign also consisting of standard bus T-Sides.
T-Side+ uses vinyl to extend selected parts of the traditional T-Side design beyond the frame to elevate and enhance the creative concept, delivering increased impact, and attracting even more attention from both roadside and pedestrian audiences.
“Bus T-Sides already offer a huge creative canvas for advertisers, which then combines with the powerful mobility of bus to reach large volumes of audiences, quickly. Dreams have used the T-Side+ enhancement to further build upon these great benefits.
The T-Side drop section, usually reserved for product shots and visuals, has been ingeniously made even bigger by expanding the Dreams’ mattress stack to place greater emphasis on the product. Ultimately delivering a unique and eye-catching campaign”.
Allan Halsall , Account Manager at Global Northern Ireland
T-Side+ are available for campaigns consisting of 50 T-Sides or more. All T-Side+ panels are displayed on Belfast’s high frequency Metro bus fleet. Alone, these 15 T-Side+ panels will reach over 330,000 Greater Belfast adults in a 2-week campaign period (Source: JNOR).
For more information on T-Side+ and bus advertising visit our dedicated webpage here or contact us.
This campaign was planned and bought by Dreams and PML Group NI.
