Global has launched a new business-to-business initiative in Northern Ireland’s second largest city, Derry~Londonderry. The Fantastic Foyle initiative, which is also supported by a multi-format outdoor advertising campaign and Londonderry Chamber of Commerce partnership, celebrates the local audience that can be reached using Global’s advertising estate in the city.
The campaign uses data from industry-leading sources including TGI and Global’s own audience insight community, work.shop.play, and will be live from mid-May to early June across Global’s outdoor advertising portfolio which comprises of Foyle Metro buses, phone kiosks, billboards, small format posters and the digital billboard on the city’s busy Carlisle Road.
As part of the initiative, Global have also partnered with the Londonderry Chamber of Commerce to launch a competition that will see one lucky local business win over £6,000 worth of advertising and have developed a brand-new suite of collateral to make planning and buying campaigns in the area as simple as possible.
“We’re very excited to be launching this new initiative. Derry~Londonderry has so much to offer advertisers as a lively and cosmopolitan city. Not only is the Derry Urban Area home to over 105,000 people, but its world-class attractions and proximity to the Wild Atlantic Way and the scenic Causeway Coastal Route make it a popular tourist destination. Our Fantastic Foyle initiative is all about celebrating the city and its people and how Global can help local businesses reach and engage with them”.
Jenny Young, Account Manager at Global in Northern Ireland
For more information on advertising with Global in Derry~Londonderry visit our dedicated webpage or contact your Global Account Manager.
